Knowing about social media is crucial for brands because it has become a way for businesses to connect and communicate with their customers. If you aren’t up to date on social media trends, you’ll want to know these five social media marketing statistics:

3.2 billion people, or 45% of the total population, use social media every day. This number is growing daily, considering more than a million new people are joining social media every day. What does this mean? A large percentage of your potential customers or clients are online.  Most of these people use social media because they want to engage with brands. In fact, more people follow brands than they do celebrities! Social media is a fast and inexpensive way for businesses to connect with nearly half of the world’s population. If you aren’t taking advantage of it, you’re missing out.

Instagram stories are becoming more popular and can significantly benefit your business marketing strategy, engagement, and content. In fact, stories are growing fifteen times faster than feed-based sharing! They allow you to connect with your audience on a storytelling level and make your brand seem more interactive, authentic, and approachable. You can add polls, links, and let users see the more candid side of your business. If you’re looking for new ways to improve your marketing strategy, you should consider embracing the creative freedom of Instagram stories.

Most brands are on board with social media ads. Seven million businesses are using paid advertising on Facebook, and 2 million are using paid advertising on Instagram. They allow you to choose your target audience, gather valuable insights, and is a cost-effective way to create exposure for your brand. Another reason why you should consider social media ads? They’re relevant to the people who see them, especially the younger generation. 50% of Generation Z and 42% of Millennials think social media is the most relevant ad channel. Don’t risk falling behind by not advertising on social media.

50% of consumers follow brands on social to learn about new products/services. Yes, people are researching your business online, which is why engagement on social media is crucial. Customers like to use social media to interact with brands, and they want to see posts that showcase and discuss new products or services. If you can actually help users learn more about what you have to offer, they will feel more connected to your brand.

Businesses shouldn’t underestimate the power of Pinterest. It’s the fastest growing social platform, and 77% of Pinners have discovered a new brand or product on the network. Most Pinterest users are actively looking for brands to purchase from, and they love exploring new products. It’s a platform that can take ordinary topics and make them fun. If you have a business sells products, you need to be on Pinterest!

Now that you know what matters most, you have some things to keep in mind when you’re coming up with your next social media strategy!