When marketing on Facebook, most businesses focus on promoting their Facebook page to increase their followers. When this is the case, there is an entire area of Facebook marketing that is missed. That area is Facebook Groups. These are a great way to grow your business and access information that you wouldn’t normally have access to. Keep reading to learn how you can use Facebook Groups to grow your business.
Facebook Groups allow you to build relationships with your clients and customers in a way that you can’t with your usual Facebook posts. People join groups because they want to be there. These people are your cheerleaders and would love to connect and get the privileges that come with joining your group.
While Facebook ads are an extremely effective way to grow your business, organic reach is still important. However, the way the Facebook algorithm works pushes business pages’ posts below a user’s friends and family in their newsfeed. A way to get around this is with Facebook Groups. These posts are ranked higher than a business page and increase the likelihood that your content is seen and engaged with.
Facebook Groups give you an all access pass to what your ideal customer wants from your business. In them, you can get your questions answered and learn from the people who are most likely to support any new product launches. Ask the people in your group for feedback or even use the group to recruit beta testers!
A great way to entice people to join your group is to use a lead magnet like you would when you are building an email list. For example, offer free shipping or a percent-off discount for new members. Once you build your authority through a high-value freebie, people in your group will be more inclined to support you monetarily. As people see the value they get from being in your group and your business as a whole, the more likely they will be to turn into loyal customers.
New businesses know that it is extremely difficult to sell to people who don’t know you. Regular social media posts are the first step to community building but the next is Facebook Groups. Groups allow you to foster personal relationships with your potential customers, and let other users connect with each other around a common passion.
As you can see, Facebook Groups are a very powerful tool for businesses of all sizes. When used correctly, they can bring a great deal of value to your organization by providing opportunities to grow brand visibility, build trust among customers, improve customer engagement, increase leads, and create greater customer loyalty. With Facebook Groups as part of your overall marketing strategy, you’ll be sure to see great results. So why wait? Get started today and take full advantage of this amazing way to reach more people.