Research shows that Instagram is by far the most engaged social platform for brands, with 2-7% percent of users interacting with each post. There are over 800 million users on Instagram, and they’re all looking for the same thing – likes and comments. Unfortunately, after Instagram changed its algorithm, there has been a noticeable decline in the organic reach of posts. Here are 5 ways that you can boost your Instagram engagement:


Use Hashtags

Although hashtags may not seem important, they can really help you spread the word! A study done by Simply Measured indicated that posts using at least one hashtag had 12.6% more engagement than those with no hashtags at all! Since people can search hashtags, using at least one hashtag on an Instagram post will make it possible for new users to discover your content. As you can imagine, using more than one hashtag gives you even more reach and exposure!


Post New Visual Content Daily

Instagram is known for the high-quality pictures that attract people. When you post visual content regularly, you have a higher chance of coming up in people’s’ newsfeeds. Although you might be thinking that posting more = more engagement, that’s not exactly the case. You don’t want to spam your followers. Posting daily will be enough, and our seasoned Insta-experts can help you stay on track every day!


Interact With Your Followers

Although you may seem overwhelmed when the notifications come rolling in, replying is extremely important. Make sure you reply to your comments as soon as you can. Most of the time, the people who comment on your posts will be the ones most likely to repost your content, post about your product/service, and engage with you regularly. Research has shown that responding to comments quickly makes your profile more likely to be shown under the “explore” tab on Instagram, and in the top 9 posts under a specific hashtag! Want to guarantee yourself more hits from Instagram Explore and more engagement per post? Check out one of our newest growth services, the Instagram Engagement Engine.

Use Stories To Your Advantage

If you’re not familiar with Instagram Stories yet, then you should definitely familiarize yourself. Over 200 million people use and view Instagram stories! An Instagram story allows you to post an image that will disappear after 24 hours have passed. Your followers will feel like they’re getting a more personalized experience when you post a story. On top of that, stories also provide you with analytics to help you continue to improve your content!

Use Emoji Power⚡😜

Emojis aren’t just popular on social media, they’re everywhere. Whether you’re writing and email or texting a friend, there’s probably an emoji in the text. When using emojis on Instagram, your business will seem more relatable and entertaining! Add them to your captions and replies!

Instagram isn’t just another social media app; it’s vital to your business. A visual feed can reflect your uniqueness and differentiate your business from the rest. The sky’s the limit for what your business can achieve and boosting your Instagram engagement is a huge first step. We believe in your business and we can help you every step of the way!