Engagement is one of the most important ranking factors on Instagram. It includes all the actions someone can do on your posts, IGTV, Stories, and Reels. Cheap social media marketing isn’t hard once you understand how the platform works! 98 Buck’s expert social media managers are up to date on the latest trends so you can save money with our affordable social media services while increasing engagement!
Stop focusing on likes. Because of Instagram’s constantly changing algorithm, Likes are no longer the number one determining factor to a well-performing post. Try to get your followers to answer questions or share your posts on their stories. The highest ranking action in Instagram’s algorithm right now is saving the post.
Create sharable content. To increase your engagement, you should be creating posts that your followers want to engage with! People don’t usually share or save promotional content, they share content that is informative and funny. Mix up the style of posts you create to vary between promotional content and entertaining content!
Open up about your business. People like to support businesses they can connect with. Humanize your brand and show the people behind the scenes! This can be done through employee spotlights, how a product is made, and how-to’s. There are so many ways to open up, so get creative!
Analyze your hashtags. If you haven’t been getting the engagement you think you deserve, look at your hashtags. Some hashtags can get shadowbanned and that impacts the visibilty of your social media posting. Rotate out tired hashtags for ones that seem to be growing and trending.
Use all of the features Instagram offers. When Instagram launches a new feature, use it! They reward the accounts that do this by increasing the reach their content has. If there is a new filter or effect you can use in Stories or Reels, try it out! You don’t have to be perfect the first time, and showing your fun side is never a bad idea.