Auto Captions were introduced on IGTV last year and were expanded to Instagram stories a few months ago. Soon, the auto-generated captions will be available for in-feed posts. Your uploaded videos that you may have spent hours on will need one less time-consuming thing to be accessible to your hearing-impaired audience!
Incorporating accessible practices in your business exposes you to a wider audience, those you may not even realize you were excluding. Not only will those who are hearing-impaired take notice, but your other customers will also appreciate your effort to be more inclusive.
Adding captions improves your content’s overall performance. How often do we scroll on Instagram in places we can’t play sound in? Many times your viewers miss key information in these videos you share to your feed. With the new feature, your audience will never miss what your message is.
If you want your in-feed posts to have captions now, you need to use a separate app or save videos from the stories you have added captions to and then re-upload them as posts in your social media posting. This is much more time-consuming, so the new feature will make the process easier and smoother.
Include image descriptions. When you include this, screen readers are able to describe the image on your social media to those who are blind. It may seem difficult at first but only takes an extra minute and certain platforms have included ways to help make this easier for content creators.
Write your hashtags in camelcase. An all-caps or all lowercase hashtag may look nice but is hard to read. Write your hashtags like #SampleHashtag instead of #SAMPLEHASHTAG.
Use emojis sparingly. A screen reader picks up emojis too, so a single “red heart” is fine. But hearing it ten times is often annoying and detracts from your message.
If you would like to include any of these practices into your affordable social media service, contact 98 Buck Social!