Often when you think of social media marketing, you think it only works with direct-to-consumer businesses. But this is not true! B2B brands can benefit from social media marketing too. These are some tips to get you started on the right foot!
Match social media goals with business objectives. Think about why you want to market your business on social media. Usually, those reasons match your business goals. Are you looking for more leads or sales? Use this focus to help your plan your method of attack on social media.
Know who you are trying to reach. As you know, B2B marketing involves targeting someone within a business who makes the buying decisions. Get specific about who you want to reach with your social media posting. Is it the CEO, janitorial department, or financial advisors? Your content and where you post will be affected by this.
Choose the right platforms. To make your affordable social media marketing work, you should be where your customers are. After you figure out your ideal audience, think about where you should focus your efforts. If you are still unsure, Facebook and LinkedIn are great platforms to start with.
Focus on content marketing. B2B customers want to be educated. Create long-form content if you are marketing to other businesses. You can create high-value lead generation freebies like guides. Blog posts are also a great way to provide value to your audience. This is also how you can build authority in your industry to increase trust in your business.
Multi-channel marketing. The sales timeline for B2B customers takes longer than B2C often because the person who sees your content and your products needs to get approval from someone else in their company. Try to stay stop of mind through email marketing and a presence on multiple platforms. Email is still one of the most effective marketing techniques and there are many ways you can incorporate that.
Market your events. If you host live stream events or in-person events, you should be using that in your marketing! This can be done to increase ticket sales before the event or you can use the topics and highlights covered during the event as social media content after the fact.