Whether you have a small or large business, LinkedIn is one the platforms that you need to focus on – both inside and outside of your business. According to a recent study done by Statista, 10 percent of employees in the United States are not allowed to use LinkedIn in the workplace – because their employer blocked access. These companies are missing out on major opportunities to build their business. If they unblocked LinkedIn, they’d be able to increase loyalty and fortify employee engagement. LinkedIn is also the third most commonly used social network for business owners. Here’s why you should start building your visibility on LinkedIn:

You’ll be surrounded by a community of top professionals in your field.

Usually when you meet someone, the first thing you do is get their business card. Well, consider LinkedIn your personal online business card. When you connect with that person on LinkedIn, you’ll never lose that connection like you could lose a business card. LinkedIn is also one of the most professionally-based social platforms. This is specifically great for smaller businesses because you’re able to connect with top professionals while getting tips and guidance from industry experts.

You’ll have more success during product launches.

If you’re still relying on snail mail and press releases when you launch a new product, you’re doing it wrong. LinkedIn has an immense impact on the way people see your business, especially new products. According to polling done by Regalix, LinkedIn is the number one platform used for product launches among B2B businesses. If you’re not using LinkedIn, you’re behind your competition.

You’ll be able to showcase your business’s talents.

LinkedIn stands out from other social media platforms in this sense. You’re able to showcase exactly what you want your target audience to see/know. One of the many good things about this platform is that you can customize anything you put on your LinkedIn profile – whether you’re in a networking group or job post.

LinkedIn is a powerful platform for businesses of all sizes. Whether you’re just starting out or you’ve been in the business for a while, you need to be on LinkedIn. You’ll be able to connect top professionals in your field, while picking up on key tips and tricks they have. You’ll be ahead of the rest when you launch a new product, and it’s likely that you’ll succeed even more than usual. And you’ll be able to show off your business’s specific talents. What more can you ask for out of a social media platform?