BeReal: New Social Media Tool?

BeReal: New Social Media Tool?

When we talk about social media marketing it is usually referencing posting to larger platforms like Facebook. Technology and innovation lead to more platforms each year. TikTok has been one of the fastest-growing platforms over the past few years, but BeReal is one...
Insights into Social Shopping

Insights into Social Shopping

It still seems strange to think about shopping on a social media platform that was created to help people connect to friends and family online! As social media becomes more and more a part of our everyday lives, we will see more ecommerce options moving onto our...
What You Should Track on Snapchat

What You Should Track on Snapchat

If you are trying to target Gen Z, Snapchat is one of the best platforms to do it! Luckily Snapchat has helpful analytical tools to make it easier for businesses to understand if their affordable social media marketing is working. With Snapchat Insights you are able...