“Creativity involves breaking out of established patterns, in order to look at things in a different way.”Edward de Bono

It is no secret that technology has and will take over many aspects of our careers. So, what is the only thing that artificial intelligence cannot replace? Creativity! Anna Powers,  Forbes journalist, states “Ultimately a computer lacks imagination or creativity to dream up a vision for the future. It lacks the emotional competent that a human being has. Thus, creativity will be the skill of the future.”

Creativity plays an important role in all businesses, no matter the industry. Eighty-two percent of business owners surveyed by Forrester believe that companies benefit most from creativity. Increased revenue and greater market share are just some of the benefits. But, where should you start? You need to create a culture where all of your employees are encouraged to put ideas out there. This not only helps your company, but it also empowers your employees to have confidence in themselves and their work. Although it may be scary at first, you have to let your employees learn to fly on their own. Here’s how you can encourage creativity among your employees:

Don’t Micromanage

Micromanaging is an employee’s worst nightmare. When you micromanage your employees, you’re telling them that you don’t believe that they can’t produce good results on their own. This will kill an employees’ confidence, and lead to resentment, burnout and lack of engagement.  In a study done by Accountemps, they found that over fifty percent of people have suffered under a micromanager. They concluded that constant scrutiny has a negative impact on most workers. Micromanaging is actually a natural response to the fear of failure. Believe in your team, and your ability to be successful together, and good things will happen!


Build A Sense Of Belonging

Every person has a desire to feel like they belong. When your employees feel like they’re part of a family, they’ll be more open to bring up ideas. Take time to listen to them; be respectful of their ideas and unique perspectives. You’ll see much higher employee engagement and retention. Karl Stark and Bill Stewart, the co-founders of Avondale, share: “Much like a parent who provides for her children, a founder of a growing business often feels the pressure to provide for her employees, overseeing internal disputes, ensuring promised benefits and providing advice.” When employees know that you truly care about them (and not just about what you can get out of them) they will put in the extra work.


Stay Curious

Although this may seem detrimental to your company, that couldn’t be further from the truth. There is no room for a play-it-safe leader in a culture of creativity. When you play it safe, you’re killing the creativity in both yourself and your employees. Research has also shown that curiosity can lead to higher levels of positive emotions, lower levels of anxiety and more satisfaction with life. But, how can you spark curiosity within yourself? Think about the core of your business and what you want to achieve. Ask yourself questions like “What would happen if we knew we couldn’t fail?” Listen to what your mind says and go chase your curiosity!


Creating a culture of creativity shouldn’t be optional in the workplace; it is a must. Unfortunately, the traditional office job doesn’t always make the space for creativity, and that needs to change. When you have a creative workplace, you’re giving your employees a voice. They’ll be able to collaborate with their coworkers while spreading new, innovative thinking throughout your office. Your employees will feel like they are respected and supported – and there’s nothing better than that- Just ask our team!