So, you want to start your own social media business? While it’s no easy task, the payoff is worth it! It’s never easy to build something out of nothing, but, if you’re able to hit the ground running and follow these necessary steps, you should be able to get to where you want to be!
Step 1: Develop A Business Model
Before you can start contacting prospective clients, you must first know what exact services you are selling, and for how much. This is also the time to build your social media team! Start conducting interviews and hiring people you think will help make your company great!
Understand that once you’re a business owner, you won’t be able to do everything on your own, and that’s okay! Make sure the people you are hiring comprehend what it is like to be a part of a startup and are just as excited as you are to get the ball rolling!
Determine Your Rates
You can’t market your service without first establishing a price. Start crunching some numbers to help better grasp what is a realistic starting selling goal. While many businesses don’t profit very much in the beginning, you’ll want to at least be making enough to keep yourself (and your team) afloat. It’s okay to adjust your rates as you expand, as long as you are keeping up and always giving your client the right information!
Step 2: Create a Website and Take Pride in it!
Your website is often the first thing your potential clients will see. You’ll want it to be organized, easy to read, and of course, creative! If you can prove to your users that you can market yourself, they can then develop trust that your brand will be able to market for them as well. So, what are the standard rules to creating an incredible social media company website? We’ll tell you!
Draw Before You Type.
Get out all your ideas out on paper before getting to work on your computer. You’ll want to have an idea of what you would like to see, and how it would look to an audience. During this step, you’re also able to develop your color scheme and create a website hierarchy.
Have you ever heard the saying ‘a picture is worth a thousand words’? Well, it stands true when it comes to websites! Text is very important, but it’s not the only important aspect of a website. Make sure you have some images/videos distributed throughout your website to give your brand a more friendly and personable feel.
Ultimately your website is meant to generate leads for your business, so make sure your call to actions are strong and visible throughout your website. Always tie everything back to your marketing service and why users should pick YOUR social media company over any other out there!
Step 3: Reach Out To Local Businesses
Start small and work your way up. You can always choose a niche later on, but for now, focus on setting realistic goals and working to achieve them. Wondering where to begin? We’ve got you covered.
Get Involved In Your Community
You’d be surprised how much you can get noticed just by attending local events (and networking events)! Word of mouth is a very powerful thing when it comes to businesses and their success. Don’t be afraid to tell people what you do for a living. Treat every conversation like it’s a business deal and soon, it will become one!
Distribute Marketing Materials
You’ll want to be careful on this one as some methods can be quite pricey, but stick to the basics and you should be okay! Start going to local businesses and asking if you can display your company’s flyer or business card near their front window (you can always offer an exchange to do the same for them!). This way, people are seeing your company name right from the gecko, PLUS you’re helping build brand recognition at the same time!
We hope this helped you get a few ideas flowing in your brain! Take it from us, social media management is an incredible resource for businesses and with the right actions, you could become a very big success!
Interested in finding out what we’re capable of? Click our Get Started link to learn more!