If you’re just starting out on social media, it might be hard to understand your content objective. Essentially, your content objective is your “why”. Why are you creating content? Who do you want to help? How can you help that customer when no one else can?
You should be on social media to create meaningful content that attracts your company’s target audience. There are no more days of simply posting whatever you want, with no objective. If you don’t have a strategy, you’re just risking your business – hoping it succeeds. These three tips can help you define your content objective:
1. Think about what you want your content to do for others.
While you may think this is extremely easy, dive deeper and you’ll see that it isn’t. Most people overlook this. Who’s your target audience? Your content strategy can also cater to more than one type of reader or viewer. When brainstorming, just remember that your goal should always be to get your target audience on your side. From there, they’ll do what you want them to do. Whether you’re trying to drive traffic or trying to get social media shares, this will help. Creating a certain type of content will lead your consumer in the right direction.
- Make sure your content is able to answer their questions.
Most people turn to Google when they’re looking to find an answer. But, you might be surprised to learn that people do the same when looking at your social media pages/blog posts. People don’t just want answers, they want them fast. Studies have shown that people usually stick around on a website for 15 seconds before getting bored and logging off. Make sure your content is easy to scan so people can pick up the important details quickly.
- Create a content calendar.
An effective content calendar saves you an immense amount of time and energy. Having a content calendar will keep you organized and on track throughout your hectic work day/week. Here at 98 Buck Social, we’ve seen amazing results from using a variety of articles, compelling promotional content, provoking industry tips, interesting facts and more. It’s also important to remember to use your content calendar loosely. Make sure you’re checking up on current trends!
There is no one-size-fits-all formula. Content strategies will vary from business to business. When you’re new to this world, you’ll begin to find things that work for your business and things that don’t. Take those into consideration! As long as you have defined goals and a plan ready, your business will go far.
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