Believe it or not, the font you choose to represent your brand can make a huge difference in how people perceive your brand. It’s not just what you have to say, it’s how you say it that matters, too! For instance, if you’re a company that sells skateboards, you probably don’t want a font that is frilly and feminine! If you’re looking to revamp your company logo, or just starting out, these tips will help you choose a font that fits you!

Keep it simple. If you go all out with a crazy font, your logo might look awesome, but may not be the easiest to read! If you’re a startup or a brand trying to build their following, choose a font that speaks to your brand, but is also still easy to read!

Keep it unique. Don’t choose Times New Roman for your logo! Look for a unique font that aligns with your brand’s style. You want people to recognize your brand, so standing apart from your competitors is a must! For instance, a law firm and a boutique clothing store would not have similar fonts.

Keep it timeless. You may love the look of that trendy font for your company logo, but trends don’t last long! Unless you’re just looking for five seconds of fame, search for a font that reflects your brand values and will stand up against the test of time.

There are thousands of fonts out there to choose from when creating a logo or website for your business. Don’t be afraid to think a little outside of the box when it comes to choosing a font that fits your brand, but make sure you follow these three tips first!