When reviewing your marketing strategy and developing your target audience, your first thought is likely that you want to target everyone. While we understand that you want the whole world to know about your products or services, starting off with a more specific audience that would take interest in your brand is likely to land you more success. Going niche with your target audience allows your brand to stand apart from the others. It lets people know that you’re different and aren’t afraid to be. For instance, if you’re a realtor, you’re not going to want to market to groups that are completely disinterested in owning a home. Developing a niche target audience is going to take a little bit more time and effort upfront, but the payoff will be worth it because you’ll develop a longer-lasting connection with your audience!
Here are three tips for developing a more niche target audience for your marketing efforts:
- Research the industry. Check out your competitors and see the type of audience they are marketing to. What seems to be working, and what do you see that you can improve upon? Does it seem that there is a legitimate demand for the product or service?
2. Create your ideal customer. This is also known as creating a buyer persona. For example, if you sell handmade bowls, look deeper than an audience who just likes dinnerware. Look into people who like handmade goods, interior designers, home remodeling, the list goes on! It’s about digging below the surface to design the ideal buyer for your product.
3. Don’t be afraid to adjust if what you’re doing isn’t working! Every business is different, and what may work for one could be a total flop for another. If you see that the audience you’re targeting isn’t very receptive, make some adjustments and see if there is a positive change.
If you feel that you need a fresh take on your marketing efforts, we’re here to help. Whether it’s keeping up your social media presence or developing ads on social media, 98 Buck Social can breathe new life into your brand!