Now that it is November it is now time to start planning and implementing your holiday marketing strategy! There are some trends to keep in mind while shifting your affordable social media marketing plans. Here are holiday trends for 2021:

Holiday Shopping Trends

Shopping will start earlier. Last year buyers started their holiday shopping much earlier than previous years. This could be due to supply and shipping issues that began during the pandemic. Whatever the reason, you should start sharing your holiday promotions sooner than you have in the past. 

Pickup options. A leftover trend from the pandemic is “buy online, pick up in store.” If you are a small business, let your community know you offer this purchase option. Many people like that they can avoid crowds and ensure they get everything on their shopping list.

Free shipping. More and more people have begun expecting some sort of discounted shipping option. If you don’t offer free shipping, consider making it a temporary holiday promotion.

Mobile shopping. Ecommerce purchases have been dominated by mobile for the last couple years, and 2021 won’t be different. Make sure your mobile website looks and functions like the desktop version. If it doesn’t it will deter people from buying from your business.

More Holiday Tips for your Business

Make checkout easy and quick. Keep your online checkout process simple. Buyers will go to a competitor if your checkout requires too many steps.

Offer different payment options. Another ecommerce trend for 2021 is the preference for different payment options. There are various “buy now, pay later” programs you may be able to implement for shoppers this season!

Video. Video still is the best kind of content for your social media posting. Create various videos for the upcoming holidays, because viewers love seasonal content!

Live Events. Live video events are a fun way to connect to your followers and community during the holidays. Talk about your special holiday launches and gift guide ideas.

Timely posts. Triple check your content calendars to make sure the proper holidays are getting posts! Your audience will love to see and engage with your holiday posts and they will be pleased you are keeping up with what they want to see.