Depending on your industry, you may be able to market to multiple generations. However, while there is some overlap, each generation uses social media differently. You will need to create a multifaceted marketing plan for your social media posting.
This generation tends to use social media as entertainment or to kill time. They don’t consider it their only source of connecting to family and friends. That is why platforms like TikTok are their most used social media app. Gen Z wants a personalized experience online, so content like polls or direct questions that promote engagement work best for them.
The main reason Millennials use social media is to communicate with friends and family, but they also use it to kill time, learn about trends, and receive their breaking news. They have high expectations for customer service but are very generous when a job has been done well. Ask for reviews from Millenials, they most likely will be happy to talk about their good experience.
This generation often feels ignored by marketers, but 98 Buck can ensure you reach them with our cheap social media services if you want to target them! Gen X spends the most time on Youtube and Facebook, and they don’t tend to experiment. They will stick to social networks they are familiar with. Because they often feel ignored, just acknowledging them goes a long way! They like content that educates, so tutorials and in-depth videos work well. This generation is some of the most loyal customers.
The majority of Baby Boomers use social platforms to stay connected to friends and family, but they browse just as much as the other generations. They will use it to kill time! Be sure to tailor your marketing to be based on where they are the most active, this is usually Facebook. It can be hard to shift Baby Boomers past the awareness phase because they prefer to shop in physical stores.