When you think you are doing everything right and you aren’t getting the engagement you should, it is frustrating. If you haven’t changed anything in your social media posting, you may have been shadowbanned.

What is a “shadowban”?

A shadowban is when a user is muted or blocked on a social media site without being notified. This doesn’t mean you have broken the terms of service and have gotten kicked off the platform, but something you did was brought to the attention of admin and moderators. This hides your posts from your followers and restricts new followers finding you.

Tips to avoid getting shadowbanned

Hashtags. While hashtags are the best way to get more organic reach, if used incorrectly it can hurt your ranking. If you use too many hashtags, irrelevant hashtags, or banned hashtags, you may become shadowbanned. Only use hashtags that are relevant to your industry, location, and photo or video content. Frequently check the hashtags you use in your posts to make sure they aren’t banned. Some hashtags bounce back and forth between being banned and being ok to use.

Comments. Social media admins try to pick up which accounts are bots and often these are accounts that post many comments with the same short phrase like “Nice post!” or “Beautiful.” When you do leave a comment, keep it over 5 words and customize to the post you are commenting on. Change up the emojis you use in the comment too.

Native posts. Instagram changed its terms of use to prefer posts that are shared directly onto the app manually instead of through a scheduler. If you think you may have been shadowbanned, start posting directly in the app for a while or mix in posts between the ones done through a scheduler. Posting frequency. To avoid looking like spam to the algorithm, post appropriately depending on the platform. Twitter and Pinterest are the main social platforms that want more than one post a day. But if you post three times on Instagram, your account may be flagged as spam. With 98 Buck Social’s cheap social media services, we post once a day to your accounts.

When you think you are doing everything right and you aren’t getting the engagement you should, it is frustrating. If you haven’t changed anything in your social media posting, you may have been shadowbanned.

What is a “shadowban”?

A shadowban is when a user is muted or blocked on a social media site without being notified. This doesn’t mean you have broken the terms of service and have gotten kicked off the platform, but something you did was brought to the attention of admin and moderators. This hides your posts from your followers and restricts new followers finding you.

Tips to avoid getting shadowbanned

Hashtags. While hashtags are the best way to get more organic reach, if used incorrectly it can hurt your ranking. If you use too many hashtags, irrelevant hashtags, or banned hashtags, you may become shadowbanned. Only use hashtags that are relevant to your industry, location, and photo or video content. Frequently check the hashtags you use in your posts to make sure they aren’t banned. Some hashtags bounce back and forth between being banned and being ok to use.

Comments. Social media admins try to pick up which accounts are bots and often these are accounts that post many comments with the same short phrase like “Nice post!” or “Beautiful.” When you do leave a comment, keep it over 5 words and customize to the post you are commenting on. Change up the emojis you use in the comment too.

Native posts. Instagram changed its terms of use to prefer posts that are shared directly onto the app manually instead of through a scheduler. If you think you may have been shadowbanned, start posting directly in the app for a while or mix in posts between the ones done through a scheduler. Posting frequency. To avoid looking like spam to the algorithm, post appropriately depending on the platform. Twitter and Pinterest are the main social platforms that want more than one post a day. But if you post three times on Instagram, your account may be flagged as spam. With 98 Buck Social’s cheap social media services, we post once a day to your accounts.