When you grow your following you are increasing your reach on social media. This gets your business name to more and more people, increasing your leads for your services or product purchases. Growing your following should be one of your affordable social media marketing goals.

Choose the best platform to connect with your audience.

If you are just starting out, you should think critically about who your ideal customer is and which platforms they spend their time on. Older generations usually don’t spend their time on Snapchat or Tiktok. However, if you have been marketing your business on certain platforms and wish to reach different audiences, you can branch out and experiment!

Post at the best times.

These times will be different for each business. Make a business account for your social media pages so you can utilize the analytics. After you have been growing your following and posting for a while, you will be able to see what times your audience is most active. Those are the times you should post.

Share consistently.

Your social media posting should be regular. People follow accounts for entertainment and education, and if you stop posting they will unfollow you. Also it makes your business appear more trustworthy if there are up to date posts on your various pages. When a new person views your profile and sees you haven’t posted in months or even a year, they will think your business is inactive. 98 Buck’s cheap social media plans can help you remain present on your accounts!

Respond and engage quickly.

Always respond to comments, shares, and messages promptly. Often people use social media as a way to give feedback, and this can potentially stop them from leaving a bad review on your Google account or Yelp page. Also when you respond to your existing followers it creates a community feel that many people love about social media.


On the topic of community, collaboration is another way to connect. Work with other businesses in your industry or local area or reach out to  influencers. You can usually get followers from those accounts when you work on a project or product together. Hosting giveaways with influencers is a great way to increase your following through the reach that person already has.