LinkedIn is a great social media platform to focus your marketing efforts if you are a B2B company. More than 80% of social leads for B2B are generated on LinkedIn. Many professionals network on this platform, and LinkedIn’s features allow for organic brand growth.

On LinkedIn, you need a bit of a broader marketing strategy, as it is frowned upon to heavily push your products and services. Like other social media platforms, people are looking for connection instead of being bombarded with advertisements. Make sure you are posting actionable and sharable content. Much like Instagram’s explore page, your content can go viral on LinkedIn too! When your posts have enough engagement to start, LinkedIn will highlight them to other individuals who aren’t connected to you. Focus on quality, not quantity!

Lead generation can take many forms on LinkedIn. First, you can join LinkedIn groups. In these groups, you will be able to “eavesdrop” on your audience. This is a great opportunity to get to know their pain points. There may be times for you to offer advice as a business owner and to direct people to posts you’ve made on those topics. LinkedIn may be the pro at searches. You can search for individuals within specific companies and within certain countries! Once you have made a connection you will be better able to pitch your business down the road. This is also a great way to build your email list. Send new connections a message about your newsletter. Say thank you for connecting and explain what they will receive in the emails if they join. Try to also offer help to them in some way so it is more of an even exchange.

LinkedIn recently launched new features that can help increase your ROI!

“My Company” Tab – This feature allows your admins to share and curate content that your employees can interact with. Lean on your employee advocacy!

Product Pages – In this new section you can create listings for products and services. This is an new opportunity to generate leads. This feature hasn’t been opened up for every business yet, but it should be growing soon.

Stories – Stories are everywhere now! Add more personalization and authenticity to your business by highlighting new employees, behind the scenes clips, and

Our cheap social media services have options to include extra attention to your LinkedIn profile. 98 Buck’s experts stay up to date on the best practices, so you get more visibility and more leads!