These days social media plays a huge role in the customer journey! Many people do their product research on their favorite platforms and will change their buying habits to what they learn online. If one of your social media goals is to increase purchases, this is easily achieved with the tools built into many platforms.
Start selling on social media platforms.
If you are an ecommerce brand, you can sell your products directly on Instagram, Facebook, and Pinterest. Youtube and Tiktok aren’t far behind! Users are more likely to make purchases in the moment when the process is seamless from the start.
Re-create your highest converting content.
With your analytics, take a look at your social media posting that performed best. This should include actions taken, website clicks, and reach. What you did on those posts resonated with your audience and should be replicated! Be sure to adjust the imagery and wording slightly to keep things fresh.
Incorporate conversational commerce.
Conversational commerce takes place in the message section of social media platforms. There are ways to automate this but if you already have conversations going with fans of your brand, make that relationship more special through secret offers. Send discount codes to people who interact with you in Messages in a positive way. This is a great way to reward the people who love your business and get them to buy from you again.
Listen to your audience.
Your customers know what they want to buy and what they like. Listen to them! Get their opinions through surveys and pay attention to your analytics. Another way to understand what your ideal customer wants is to look at your competition. Don’t copy them but make their ideas your own.
Post at the proper times.
To increase your sales you don’t want to post when no one is active online. There are certain days and times that don’t perform well like Saturdays but this is different for every account. Your analytics will be able to tell you when your audience is most active and likely to see your content. With 98 Buck Social’s affordable social media plans your posts are only shared at peak times!