Top Social Marketing Trends on Instagram

As technology grows more efficient and the world of social media evolves, new trends are beginning to emerge in regards to Instagram posting. When the social media platform first made its debut back in 2010, it was used mostly by individuals as a way to share photos quickly with family and friends. Over the past decade, Instagram has evolved into one of the strongest platforms for businesses to promote their products/services. Here are some of the top social media marketing trends we’re seeing on Instagram.

From Posts to Stories

One of the most notable transitions in the way content is digested on Instagram is more user interest in Instagram Stories. Instagram Stories are useful because they allow more people to see your content without you having to post a picture on your home feed. Since stories only last for 24 hours, businesses can entice viewers with time-sensitive content, making them more likely to check them each day. Stories have proven to be an excellent marketing tactic, as more than 67% of Instagram users take advantage of this trend for business and marketing purposes. 

MicroInfluencing

Another trend we see is more brands working with micro influencers. Originally, in order for brands to be featured by influencers on Instagram, the page had to have over 100K followers to even be considered. Now, you’ll see that accounts with less than 100k followers are being marketed and influenced by big time influencers. As there has been a shift over the last few years in peoples’ definition of “desirable” content, Instagram users with less than 10k followers are making moves in the social media world! 

Livestreaming

When Instagram first took off, it was generally used to post a selfie or pictures of yourself, to obtain a few likes and some comments from friends. Now, we’re seeing businesses, individuals, athletes, celebrities and people regularly “livestreaming” on Instagram. Livestreaming is a great way to connect with the world, and for individuals to learn about your brand and gain more exposure. 

Explore Page

Another trend that is completely taking off in the right direction, happens to be a much larger explore page on Instagram. This allows social media marketing agencies, small businesses, celebrities, and everyday people to get their message out and allow people to see what they’ve been up to. By making the explore page larger and broader, it allows a greater number of people to connect in an easier and more fashionable manner. Instagram uses an algorithm that makes sure that 60% of the content that “you” the user follows, appears on the explore page. Instagram continues to be at the forefront of social media marketing for businesses large and small, and the platform’s developers are constantly working toward new ways to help businesses and brands find success. If you’d like to grow your business’s Instagram presence with consistent posting, contact 98 Buck Social today to see how we can help!

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