The pandemic has moved a lot of businesses into the eCommerce world, shifting how they look at their social media marketing! More and more platforms are partnering with businesses to make the shopping experience easier for the consumer. If you launched an online business this year, these are some affordable social media tips!

Grow your email list. Your email list is 100% yours, unlike your social media followers. There have been many instances where an account is hacked or shut down and a business is left to start all over again at zero. Use your social media to build your email list so you can connect with people who want to stay up to date with your brand!

Host a giveaway. People love getting free stuff! Ask your followers to share your post and tag you or tag friends in the comments of your giveaway post and you will see much more exposure!

Create downloadable offers. Free guides are a great way to provide value to your followers and also build your email list. By providing free downloadable PDFs and guides you are building trust in your brand and adding value to your social media posting.

Create style guides or how-to videos. Video content is the most popular type of content on social media, but you should try to provide value to your audience within the videos. Instructional videos like style guides or how-to videos perform the best are shared and saved most often.

Sell products directly on social media. Instagram, Facebook, and Pinterest offer shopping options for business accounts and even Snapchat started working with Shopify to build up commerce on their app. This new format streamlines the shopping process for buyers and helps shoppers discover your products!

If you want to start marketing for your eCommerce brand, start by defining your goals for social media: do you want to attract people to your store, a specific product, or collection? 98 Buck Social’s cheap social media services can help you with your social media posting to increase your brand’s reach!

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