It’s a new year, which means it’s time for a new look for your social media! Nothing says “Hey, look at me!” like a bright, bold feed full of eye-catching photos, videos and compelling written content. No matter what your business is, there are tons of ways to reel your audience in and bring attention to your social pages. Even if what you did in 2018 was working for you, a little freshening-up never hurt anybody. Here are some tips to help you decide what kind of vibe you’d like to go for in 2019!
Aesthetics are key!
We’ve all been scrolling through Instagram and come across a feed that captivates us. Next thing you know, you’ve looked through all of their 956 posts! Don’t worry, you’re not crazy – it’s just good marketing! You know what they say, “A picture is worth a thousand words.” And it’s true! We’ve said it before and we’ll say it again, you literally have seconds to grab someone’s attention, so you’ve got to build your feeds with this in mind. Whether you go for the brightly colored look or the more modern black and white vibe, remaining consistent in the types of photos you use for your content is the best way to maintain a great-looking feed. This works especially well for Instagram, as people can see all of the photos together in a grid, so having a color scheme makes your page look super professional.
Video Content is the next big thing, and it’s happening now.
If you haven’t written video into your 2019 marketing plan, you might want to consider it! Scratch that – you’d better consider it. 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest or the cheapest task, it really does pay off big time. It gives a more personalized feel to your feeds, which in turn draws more people to your business and builds your credibility.
Yes, written content is still VERY important!
Now that we’ve stressed how important visual content is for your business’ social feeds, we figured we would mention that written content is just as important! Once you’ve drawn in your audience with killer visuals, if your written content is lackluster, they will be less likely to interact with your business on social. No matter what your business is, keep your written content creative. Remember, it’s social media! Don’t be afraid to have a little fun. It’s a great idea to mix in some fun facts about your business or related topics! This will personalize your brand even more. Another surefire way to get tons of engagement is to ask your followers questions or take polls. Not only does this help you learn a little bit more about your target audience, but it allows you to directly interact with your potential customers/clients.
We hope this has helped you get a better grip on how you’d like to change up your look on social for the new year! If you’re overwhelmed with trying to manage your social, or you have no idea what you’d like to do to freshen up your pages, our creative team at 98 Buck Social would be happy to help! See more of what we do here.
Here’s to a new year filled with fresh social media for your business!