As the new year approaches, we all feel hopeful and motivated to have the best year ever. And so we start to set resolutions. I will lose weight. I will get that promotion. I will watch less Netflix. But come March (if we even make it that long), we
lose steam and focus.
Social media is a reflection of real life. So, why not make some social media new year’s resolutions too? We know we have! We hope to make 2019 more engaging, creative, and personalized.
After all, social media is all about engaging with – and listening to – your audience, which includes experts and brands. The more engagement you have on social media, the bigger the microphone and spotlight will be on your brand (whether it’s your business or personal page). Consider taking more time this coming year to reach out to microinfluencers, scope out new followers and put the focus on your followers, rather than just your own brand and offerings. Maybe making a stand, or redefining your mission can help your following get excited about the direction your taking this year. The possibilities are endless!
Whether through blogs, tweets, posts, contests, and newsletters, great creative content will always be in style. It’s all about visuals in 2019. Video content, including live video, is a key area that marketers need to focus on. Video continues to dominate social media and don’t worry, you don’t necessarily need to run out and purchase all new equipment to jump on this trend. Ephemeral content created with just a smartphone is a perfect start. Our only #ProTip here is to be sure you’ve got great lighting!
When it comes down to it, people want to be surprised and delighted with what they see on your feeds, so follow your passion, share an inside look and find new ways develop and expand your brand online!
If you are trying to grow your personal or business brand, the key to building a following is honesty. Be true to yourself. People will follow you online because you are unique, and your social media should be an honest and true reflection of who you really are. And of course, custom content is king! There are plenty of ways to get your own custom content that don’t require an outrageous budget, and lucky enough, we offer a few right here at 98 Buck Social. Get in touch with us today to learn more about our product photography packages, company headshots or graphic design to help give your social media and web presence a custom look.
What are your resolutions for 2019? Share them with us in the comments below!