If you want your social media efforts to be a success for your business, there are certain things you need to keep in mind. Certain practices you do can either make or break your business brand. Here is what you need to know when it comes to social media etiquette.

DO: Update your social media regularly. If you haven’t updated your social media since 2015, chances are nobody will want to follow you! Your social pages are like your digital first impression, so it’s important to post daily and keep them up to date with recent trends, news about your business, etc.

DO: Separate business and personal accounts. Those who follow your business page want updates related to your business, not what show you’re binge-watching on Netflix. Also, you don’t want to spam your friends and family who follow you for your personal updates. Mixing business with personal is one sure way to lose followers quickly

DO: Engage with your followers. It takes more than just posting great content to get likes and followers. You should also be keeping track of activity on your accounts and being as responsive as possible. If nobody replies to any questions or complaints, it will give the impression that you don’t care and set a bad image for your brand.

DON’T: Post without proofreading first. That should go without saying! You can’t expect customers to take you seriously if your social page is full of grammatical errors and misspellings. Always double check your work to make sure it’s free of errors and makes sense when you read it out loud.

DON’T: Dwell too much on competition. You can’t focus on building your brand and delivering excellent service if you’re too busy worrying about what your competitors are doing. While it is essential to keep an eye out for your competition, don’t let that get in the way of your business’s success.

DON’T: Try to be everywhere. You don’t need to be on every single network. Not only will that become overwhelming for you, but your business might perform better on certain platforms than others. You should stay active on the channels that give you the best results for your time and effort.

These are just some of the basic rules, and once you start following them, you’ll be able to accomplish your business objectives in no time.