A lot of things changed since the pandemic and social media marketing is one of them. It can be hard to drop all your plans when this happens, but you also need to remain relevant. Thirty-nine percent of social media users polled said they were spending more time on social media right now. This is not the time to stay quiet on social media because you are unsure of what to post. You should be changing your approach.
Now more than ever, people are craving human connection. Many are isolating to protect their friends and family so they are feeling disconnected from their community. Shift your content to include people. Highlight your employees, your story, even show your biggest supporters. Ask your followers to share photos of themselves using your products!
The imagery of normal life has changed. It is weird to see huge gatherings or people in public spaces and offices without masks in marketing content. We have been forced to telecommute and any time spent at restaurants is distanced. Make sure your photos reflect what the new normal is.
Publishing times are much different than they used to be. People are on their phones more often throughout the day. The best times for most platforms used to be in the morning, now mid-day to late evening is showing increased engagement too. Check your analytics to see what time is best for you at this time.
Alter the expectations of your sales timeline and return on investment. The long game is what you should be aiming for right now. Many people lost their job or reduced their hours so they don’t have as much money to spend with you. However, you shouldn’t stop showing up in their feeds. Use this time to make your business an authority and provide free information! To save money on your marketing budget, our cheap social media services can help you provide value to your ideal customers.
Get creative with your content and platforms. People are going to different channels than they normally would. People have more time for entertainment so they are on apps like TikTok. Also, try some of the functions platforms have incorporated like polls on Instagram. You can gain some valuable feedback, and others have fun sending in their answers.
Keep your content positive as much as possible. Social media is an escape for most people, and reality has been depressing lately. Add some light to the internet and put a smile on someone’s face.