No matter the kind of year your business had in 2020, paying attention to social media trends is the only way to stay on track with your marketing. Social media remains the best form of marketing as it has the highest ROI. If you are looking to start building your social media presence or just be in the know, these are a few social media marketing trends for 2021 you should know about.
Tones are going to change. Instead of maintaining an authoritarian tone and pushing sales, shift to a more helpful and educational tone. Focus on nurturing a conversation and being thoughtful and empathetic to your followers. They will be more likely to listen to your message if they feel heard and part of the conversation.
Influencers will still be popular. Influencer marketing is a large part of social media and that isn’t going to stop in 2021. Consider incorporating influencer marketing into your social media marketing budget if you didn’t try it in 2020. There are influencers in pretty much every industry from technology, automotive, and beauty. Research accounts to figure out if their followers would be potential customers and reach out. Make your emails professional but personal. Otherwise they could be considered spam and ignored.
Attention spans are continuously shrinking. This is why apps like TikTok are so popular! The quicker someone can absorb the information the more likely they will keep watching. Short content is on top so keep your videos short and sweet and download apps that cater to shorter attention spans.
There is a switch to virtual events. We can no longer host real life events with the pandemic, but this doesn’t mean you should stop trying to connect to your followers and customers. Host virtual events instead! Many platforms have integrated features that allow you to go live within the app and it notifies your followers when you do. Or you can advertise a Zoom event on your social media accounts if that is easier. Either way, try to announce the event for about a week before it is scheduled to get more people to tune in.
Pay attention to new features and use them. The trends and features on social media change quickly, and if you are one of the first to use it, your content will be pushed to more people. We have seen Instagram’s algorithm do this with IGTV and Reels. Don’t be nervous to be perfect the first time you try something. People don’t care if things are perfectly polished anymore and it seems more raw that way.
In-app shopping. If you are an e-commerce site, you should be joining in on Instagram’s new shopping feature. Instagram is one of the most used social media apps, so your ideal customer is probably already on there. It will be easier for them to shop with one click instead of taking the time to find your website. Instagram will continue to work with this feature and make it more user-friendly for everyone.