It may seem like we were just celebrating Christmas and the New Year but another holiday has raced upon us. Valentine’s Day isn’t celebrated by everyone, but there are ways to make everyone feel included. You should never skip a holiday in your digital marketing efforts, and there are so many fun ways you can incorporate Valentine’s day into your messaging

Galentine’s Day. Thanks to the popular show Parks and Recreation, more and more women are celebrating Galentine’s Day to share some love with their friends! February 13th has become the recognized day for gal pals, so highlight products and services that can be done with friends or as a way to make their friends feel special!

Self-love. If you want to make your single followers feel included, try a self-love campaign! Engage them in the comments by asking their favorite way to self-indulge or boost their mindset. Single people tend to be in a treat-yourself mood this month so cater to their desire to get themselves something special.

Date night at home. Many restaurants are forced to stay closed on one of their busiest nights because of the pandemic. Create a Valentine’s Day dinner that can be enjoyed at home and give tips on how to make their home feel just as romantic as a restaurant! This is an awesome idea too if you sell products like candles, wine glasses, decor for dinner tables, and much more.

Work with a local charity. More and more people are choosing to spend their money with philanthropic companies at this time. Spread the love during this holiday to the rest of your community by partnering with a local charity. Your followers will want to purchase a product or service that pays it forward as well as supports your business.

Extra loyalty offers. Show your loyal customers you love them! Valentine’s Day is a great chance to send your email or text subscribers an exclusive offer that the general public doesn’t have access to. Send them discounts or free items with a purchase.

Two-for-one deals. Since this day is all about couples and love, two-for-one deals just make sense! Discount things like couples massages or other types of services that can be used by couples. A takeout dinner with a special couple’s discount is another perfect idea for Valentine’s Day.

Gift guide. A Valentine’s gift guide is a great way to highlight your products and services in a blog post. You can share fun and unique ways to use your products all while boosting your sales and SEO. Depending on your business you can share gift ideas couples can use together, gifts for spouses, gifts for Galentine’s Day, and so much more!