Ah, Spring! It’s the time of year where we all finally put our holiday decorations back up in the attic, and start prepping our homes for the warmer weather ahead. With all of the Spring cleaning in full swing, we doubt you’ve added tidying up your business’ social media pages to your cleaning to-do list. While you don’t have to completely revamp your entire digital marketing strategy, taking a look through your current marketing plan and seeing where you can make some improvements is a good idea. The top three ways you can “clean up” your business’ social media pages are by making sure your content is meaningful, assess your current marketing expenses to make sure you aren’t throwing money away, and by finding new digital marketing tools to make your life easier!
Focus on meaningful content. If you’re copying and pasting the same promotional post every day across your social feeds, you aren’t going to gain any new leads. In fact, you may lose some of the leads you already had. Nobody wants to see the same content over and over again, so mixing it up every week is a great way to keep your followers on their toes! Find out what appeals most to your target audience or buyer persona, and work their likes or dislikes to your advantage. Don’t be afraid to think outside the box–the more creative, the better!
Assess your marketing expenses. Your money matters! Especially if you are a startup company or small business that can’t afford to lose any revenue. If you’ve run ads on your social platforms, sit down and take a look at them. Which platform performed best for you? Did the ad get lots of engagement? If you’re seeing clear strengths in one playing field, maybe focusing all of your efforts there would be best for your business! On the other hand, maybe you want to shift your focus and put more into a different platform that didn’t perform as well. These are all things to take into consideration when evaluating your marketing expenses!
Find new tools to make social easier. If you’re running your own business, it’s very likely that you don’t have a lot of free time on your hands to write up and remember to post something new each day on all of your different social media platforms. The good news is, you don’t have to! There are many resources that allow your business to schedule out social media posts in advance, give you content suggestions, and more. Coming up with engaging content not your strong suit? You could always consider hiring a social media management agency to do it for you! From daily content creation to managing ads on your business’ social pages, 98 Buck Social strives to give your business the social presence it deserves!