In the age of social media, your business’s reputation online can be your biggest blessing or your biggest downfall. Did you know 90% of consumers read online reviews before visiting a business? Building up good reviews on Google and Facebook is a wonderful way to get inspiring content for your social pages and attract potential customers at the same time! If you’re lucky enough to get positive reviews from your customers, keep reading to find out how to turn them into social media content.
The first step in turning good reviews into social media content is to find the right review. You don’t want to use just any review. Instead, you should look for ones that are not only positive but also detailed and specific. These will provide more information about what people like about your product or service. This benefits you by giving you a better understanding of what makes your customers happy. However, it also benefits the people who read the review because they’ll have a clear understanding of what made other customers enjoy working with you. Once you’ve chosen the right review, you’ll want to use it as inspiration for creating engaging social media content.
The next step is to incorporate the review into your content in an interesting way. For example, you could write a blog post that dives deeper into the topics covered in the review. Or, you could create visuals highlighting key points from the review. Whatever form of content you decide to create, be sure to include the reviewer’s name and a link back to their original post. This ensures that the review seems legitimate and can even encourage others to leave a review of their own.
Now that you’ve created your content, it’s time to share it on social media. Sharing testimonials on your profiles is a great way to foster relationships with existing customers while also attracting new ones. In your post, make sure you tag any relevant accounts (such as the reviewer, if possible). You should also include hashtags that are related to your industry to improve the reach of your post.
If you still need some more inspiration for sharing your reviews online, we’ve got you covered. First, you can start by turning them into case studies. Hundreds of positive reviews on Google and Facebook are great, but allowing others to see real results are more likely to get you a new sale. Find a great customer or client review that is very specific and build a case study on that company. Showing that your business has helped a real person get real results can do wonders for your business’s credibility. It provides new customers with tangible proof that your service is worth buying.
In addition, whatever your post looks like, throw in a call to action. Good reviews can speak for themselves, but they don’t have to. You can make them even more desirable by adding a call to action (CTA) to your posts! For example, you could add a line at the end of the post encouraging people to visit your website or use your services. These sorts of posts are short and to the point, which grab readers’ attention and intrigue them.
We’ve provided you with a lot of ideas for incorporating reviews into your social media content. If you’re lacking in the positive review department, or if you’re a new business without much of a following, simply asking happy customers to write you a review on Facebook or Google is a great way to build your client testimonials. If you are looking to build your business’s presence on social media, 98 Buck Social can help! We can turn your happy customers’ reviews into engaging posts for your audience.