TikTok challenges are a major part of the platform and are some of the most popular videos. Starting your own challenge is a great way to get your brand noticed and build community. 

What are TikTok Challenges?

Challenges are basically trends on TikTok that engage viewers to recreate the challenge. This can look like:

  • Showing how they use a product
  • A dance
  • Using a filter in a specific way
  • Lip syncing with a particular sound

Hashtags are commonly used to make the challenges easier to find. 

The Main Types of TikTok Challenges

Branded challenges. Just as the name suggests, a branded challenge is created by a brand. To help get the challenge off the ground many businesses partner with influencers. If they have more followers, they can push the challenge to more people than you could on your own. 

Community challenges. These challenges are organically created by “everyday” users and become viral. They aren’t connected to a specific brand or product. Usually, these challenges are more niche. 

Hashtag challenge ads. These challenges are reserved for big brands. They show up on TikTok’s Discovery page, and while they look organic at first, they all have the “#sponsor” tag in the captions. 

The Benefits of TikTok Challenges

Get user-generated content. Challenges help introduce your business to new customers and provide meaningful user-generated content! Lately the most effective cheap social media trick is to invite your viewers to participate in your content. TikTok’s format with Reactions and challenges makes it easy.

Increase brand awareness. TikTok has grown so fast that the competition on its platform has greatly increased. The more people talk about your brand through challenges, the more you can stand out from the crowd. 

Show your personality and voice. Traditional promotions don’t work on younger generations, which is TikTok’s primary demographic. Showcase your individuality while speaking the same language as Gen Z. Challenges keep things casual and are more fun to watch than the traditional stuffy social media posting.