If your business is on social media today, chances are you’re familiar with the importance of high-quality images, but you may not know just how significant they are. There is a reason why they say ‘A picture’s worth a thousand words.”
Because it’s true!
When people hear information, they’re likely to remember only 10% of that information three days later. But if a high quality image is paired with that same information, people retained 65% of the information three days later.
Are you taking the time to post relevant and high quality images to your social media? If you’re questioning your posting strategy, consider these reasons to upgrade your images and opt for high quality.
Social Media Is Visual
When it comes to comprehension, our minds prefer visuals because they communicate more information, more effectively. With the emergence of social media platforms, it’s easier than ever to create an image you are proud to present to your audience with high quality images. If your images are lacking, they not only will be more difficult to look at, it will give your brand a bad image. When it’s as simple as choosing high quality images, why would you risk creating a brand image that portrays you as anything less than an expert?
Engage Your Followers
Each social media platform performs with it’s own algorithm that determines the frequency and priority of content. However, it’s safe to say that the more popular the content, the more likely platforms show it to users. When your audience sees a high quality photo that resonates with them, they are more likely to ‘like’ and ‘share’ it with their friends. Therefore increasing the popularity of your image! The cycle continues, and the algorithm picks up on this! Post the best of the best, and expect to see the best results!
Are you proud of your images?
If you take what we’ve learned so far, it’s not a stretch to see the correlation between relatable visual social media content and purchase decisions by your audience.
Take some time today to look through your business or brand’s social media channels. Would you ‘like’ the images? Are they crisp and clear, or fuzzy and uninteresting? Chances are when you take a hard look at the images you will notice the difference. You wouldn’t ever expect to see a blurry image from Nike or Coca Cola? Why is your business or brand any different?