What’s the first thing we check when we have a break at work? While we’re waiting in line for coffee? While we’re out with friends? We check our social feeds! (We even check them while we’re in the bathroom! Don’t lie, you do it, too.) A post can go viral in a matter of seconds, and before you know it, it’s spread across every social platform out there. As much as you use social media for your own personal enjoyment, we’re sure you’ve seen tons of ads and brands as you’re scrolling through your feed.

Social media is the top form of communication for brands right now, and it’s only getting bigger. Even if you’ve been using social media to promote your brand and products before, try finding new and unique ways to utilize its power. One of the greatest avenues to spread brand awareness on social is with video—Instagram stories to be exact! According to a recent survey from Hootsuite, 64% of respondents have either implemented Instagram stories into their social strategy or plan to do so in the next 12 months. Studies have shown that you have no more than 10 to 15 seconds to show 300 million people your product or service, and stories are a great way to grab a potential client’s attention. If you’re not sure how to best use Instagram stories to your business’ advantage, one thing we suggest is taking a look at your competition!

Find a brand similar to yours and check out their Instagram. What kinds of things are they posting? What gets the most engagement? Typically, you’ll find that the more personal and transparent you are with your brand, the better it will do on social! Take the company, Simply Straws, for example! They specialize in handmade glass straws, focusing their branding strategy on sustainability and alternatives to single-use plastics. Sustainable alternatives for plastics are becoming more and more popular as the need to reduce waste increases, so if you’ve got an eco-friendly brand, it should definitely be something you highlight on your social!

From viral videos to Insta stories, social media is an exceptionally useful tool to build brand awareness and advertise for your business. Social media is here to stay, so you’d might as well use it to your advantage. The power of social media is (literally) at your fingertips, all you have to do now is make the magic happen!

If you’re ready to harness the marketing power of social for your business, get in touch with us to get started!