When you think about cheap social media marketing, Facebook is one of the first platforms that come to mind. As one of the original social media websites, there are many advantages to being present on this platform. However, as more options are out there, it may not be the best for your business. How will you determine this? This guide will help!

Benefits

Largest social network. Facebook has the most users out of any other social media platform. It has over 2.8 billion monthly users worldwide!

Easy to get started. The interface on Facebook is very user-friendly. They make it easy to add links, upload videos, and include photos. If you don’t have experience on a social media platform, Facebook is a great one to start with.

Hyper-targeted ads. Because of the gigantic user base and access to varied information about its users, your cheap Facebook ads can be very targeted.

Access to detailed analytics. When you create a business page, you get access to detailed information about the users and the actions they took on your page. You will also be able to see when they are online and can adjust your social media posting to this information!

Disadvantages

Posts from friends and family are prioritized. Before businesses started marketing on Facebook, it was a website based around connections. As a result, posts made by a user’s friends and family show up first in their feed.

Many users haven’t “liked” any brand pages. Many of Facebook’s users are over 50 and only use the platform to connect with their loved ones. Unless they have liked your business’ Facebook page, it will be unlikely they will see your posts.

Organic reach is harder. Due to the disadvantages above, it makes it hard to grow your audience organically. Facebook ads are the only way to get a wide reach to help your marketing goals.

Algorithm changes reduce your reach quickly. When you have hit a stride with your marketing plan and your posts are performing well, the algorithm can change overnight and cause your reach to drop.

98 Buck can help you determine if you should post on Facebook or a different platform. Ask us about our social media plans!