It has finally happened, TikTok has added Stories to their platform. Users will now be able to post content that will disappear after 24 hours. If you are posting to TikTok, you should take advantage of this new feature!

How are TikTok Stories Different?

Stories started with Snapchat and made their way onto Facebook and Instagram. Luckily TikTok made some changes when they added Stories to their platform. The main difference is that users can publicly comment on Stories instead of sending a direct message to the creator. This means a new forum for engagement and connection between users and brands. 

How to Create a TikTok Story

There are just a few steps to share a TikTok Story:

  1. Tap the camera button like you were going to create a regular TikTok video. You can record in the app or upload footage you have saved on your phone.
  2. Utilize TikTok’s fun editing features. 
  3. Instead of tapping “Next” and writing your caption, tap the “Post to Story” button.

It is that simple!

What This Update Means

It is becoming clear TikTok is trying to be the one-stop for short-form and long-form social media posting. The platform recently launched 10-minute videos and now has yet another directly competing feature with Facebook. TikTok has a little way to go until it surpasses Facebook but they aren’t backing down from the fight! 

With a new feature, there will always be an adjustment phase. It will take users some time to get used to using this feature but this is the time to experiment if you use TikTok in your cheap social media marketing. Stories are a more conversational style that will allow you to connect to your followers in a fun way. 

If you would like more time to focus on TikTok marketing for your business, 98 Buck’s affordable social media plans handle the regular posting on your primary platforms! Contact us for more information.