Facebook is the most popular social media platform used by businesses, and for a good reason. There are more than one billion people active on Facebook monthly. If your business isn’t utilizing this platform, you’re missing out. 

On top of posting on Facebook, your Facebook business page should be correctly optimized, in order to maximize your conversions. These tips will help you completely optimize your page:

Pay Attention To Your Page Details

When a potential customer clicks on your page, they want to know exactly what you do. Make sure that both your profile photo and cover photo are good quality pictures. Your profile picture should be 360 x 360 pixels. Your cover photo should be 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. You should also fill out the “About Us” section with the benefits that your products or services may bring to customers. These may seem like small details, but they are important for every page visitor.

Add Your Website, Phone Number, Email, And Address

You want to make everything as easy as possible for page visitors. While your company’s Facebook page helps extend your reach, it should also drive users to your actual website – which is why you should make sure it is on your page. Adding your business’ address increases your page following. Google also pays more attention to pages that give specific contact information, meaning it is better for small business SEO.

Organize Your Page Tabs

Page tabs will appear under your business name. When you create a new page, the standard tabs are Home, Photos, Videos, Events, About, etc. But, most businesses do not realize that you can change the tabs to fit your needs. You’ll be able to highlight services you offer, add products you sell, and even promote current sales going on. Make sure to include the things that make your business stand out. 

Facebook is one of the first places that people go to get information about a business. On top of that, a Facebook business page will give you a way to communicate directly with your target audience, and gives you an entity to market when performing Facebook Advertising services. Having a Facebook page makes your business more official, more professional, and more in-tune with today’s social media marketing strategies.

Are you utilizing Facebook for your business?