Digital marketing has evolved immensely over the years – and it’s just going to keep growing. If you’re still treating your sales and marketing strategy like you’re in the 90s, it’s time for an update. But, should you be updating your strategy based on B2B or B2C?
B2B stands for business-to-business, which means you’re selling products or services to other businesses. B2C stands for business-to-consumer, which means you’re selling products directly to the consumers themselves. If you’ve decided you need to update your B2B strategy, you’re in the right place! They can be a little tricky – but with the right tools, you can increase your sales in the blink of an eye. This is where you should start:
Have An Amazing Website
Your website needs to be fast and mobile-friendly. In a 2012 study by Google, most smartphone users were willing to wait up to 5 seconds for a website to load before moving on to another website. If your website isn’t fast, it has the same effect as if you didn’t have one at all – because people won’t stay on it. On top of that, a majority of sales come from mobile devices. 80 percent of B2B buyers use a mobile device at work, and 60 percent of B2B buyers report that mobile played a significant role in a recent purchase. Having a fast, mobile-friendly website can generate an immense amount of sales for your business.
Pay Attention To SEO
SEO (search engine optimization) is essential for every business, no matter the industry. It’s estimated that three out of four clicks from internet searches go to the top five positions on Google. And with 91 percent of clicks from Google Search going to the results on the first page. If your business isn’t paying attention to SEO, your target audience will not be able to find you. SEO is an affordable and effective way to reach new customers and increase sales – so you need to be putting time and effort into it.
Invest In Social Media Marketing
Running a business and running your social media can be hard. But, have a social media presence is crucial. In a recent study conducted by International Data Corporation (IDC), they found that 75 percent of B2B buyers use social media to support their purchase decision. Social media isn’t just for seeing what your old friends are up to, it actually holds a lot of power. Social media posts drive targeted traffic, boost your website’s SEO, and help you build relationships with your consumers. Having an affordable plan makes social media even easier. Get started with 98 Buck Social today.
Although B2B marketing might sound complicated, with 3 small changes, you’ll be able to increase sales and visibility fast. Technology is always changing and every business needs to keep up. The key is getting started.