If you haven’t tried a strategic marketing campaign on social media for your business this year, now is the perfect time to do it! Regardless of what you celebrate, holiday season is filled with everyone scrambling to find gifts for all of their loved ones. With all of that gift shopping comes the necessity to save money. Here’s where you come in! Brands across the world typically roll out their biggest saving deals of the year during holiday season, and so should you! Whether your brand is online or offline, a creative marketing campaign on social media is a wonderful way to give your business a boost in revenue before the new year. Enjoy these holiday social media marketing campaigns to help you sink your teeth into the holiday season.
- Do a holiday giveaway! You’ve seen them all over your social feeds, and that’s because they work. People love the opportunity to get free stuff, especially when strapped for cash! Consider hosting a giveaway across all of your social media platforms that encourages people to like and follow your brand on social media. That way, it’s a win-win! You get more likes/follows/engagement on your social accounts, and someone gets a free gift! This is a great opportunity to get future purchases as well, because if the winner likes your product, they will most likely purchase from you in the future!
- Use interactive content. Create fun quizzes or questionnaires for people to answer! We’ve all been scrolling through Facebook and happen across a quiz something like “Which holiday drink best matches your personality?” and we can’t resist clicking and taking the quiz ourselves! There are tons of websites out there where you can create these types of quizzes for free. If these quizzes don’t really fit with your brand’s voice, you could try a survey asking for feedback on your products, what customers would like to see more of, etc. The opportunities are endless! Have fun with them.
- Run a themed contest. User-generated content (UGC) is one of the absolute best ways to connect directly with your target audience and save time in-house! People love to talk about themselves–put that to use by asking your audience to share their photos using your product, asking them for ideas for future products or whatever you think would best work for your brand! It’s the magic marketing secret–having your audience do the work for you, and learning exactly what they’re looking for in the process.
- Create a branded Holiday Hashtag. Nobody can resist a good hashtag! Instead of going with the generic holiday hashtags like #HappyHolidays, think of a clever way to incorporate your brand into the hashtag so that it won’t be competing with all of the other brands out there using the generic ones. With a branded hashtag, consistency is key! If you’re creating one specifically for the holiday season, make sure you use it in all of your holiday-related posts! Otherwise, people will not recognize or understand it.
We hope these ideas help get your creative juices flowing for some fun and creative ways to step up your social media marketing game for the holiday season! Always remember, creativity is key, so don’t ever be afraid to try something a little out-of-the-box! Not only will this demonstrate the uniqueness of your brand, but it will also set you apart from everyone else out there trying to step up their marketing game.
If you’re a small business completely lost in the world of social media marketing and are looking for a creative agency to bolster your brand awareness on social media, we can help!
Here’s to a holiday season filled with family and friends, fun and games, and fresh leads for your business!