Have you heard about our herd?

Meet our marketing experts!
Chris Heuwetter

Chris Heuwetter

CEO & Founder

What do you get when you mix a Madison Avenue PR executive with a computer science-loving techie? One hell of a social media growth hacker.

Chris spent the first half of his career working his way up the corporate PR agency ladder, working at both world-class firms and tech-specific boutiques in New York City. As an early adopter, with a strong background in programming and Web development from high school and college, he had his eye on social media from the very beginning.

Chris was the first of his friends on the pioneer social network “friendster,” and one of the first to customize their MySpace profile with elaborate HTML. Already established as a successful account executive before Facebook took hold, he spent a great deal of time convincing senior management that social media was the future of PR, and he was right.

During 2008-2010 Chris was the social media director for a large NYC PR firm, flying around the world introducing social media communications services for the very first time as offered by a PR firm. Major brands were intrigued, signing up left and right, and he knew this was his calling. Chris had the chance to work with prolific brands such as American Express, Ford, Aruba Tourism, Hewlett Packard and many others on their trailblazing social media campaigns.

2010 brought the founding of his own agency, and he hasn’t looked back since. SilverSky Agency is the digital marketing and creative house, where we offer modern and effective Web development along with cutting-edge design work. 98 Buck Social is the social media powerhouse, with over 700 active clients and growing, our social media marketing agency specializes in custom, high-quality social media marketing services and audience growth at a price point any business can afford. We get results, and Chris’ team strives to be the very best in this price category.

Clint Cobia

Clint Cobia

Vice President of Business Development

Clint is a ginger, and a man of many talents. After serving in the U.S. Coast Guard he went on to receive degrees in Marketing, Business Management, and Digital Marketing from Florida Atlantic University. Right out of college he dedicated his life to the growth and development of businesses, which in turn sparked his obsession for sales and digital marketing.

Being a Florida boy, hunter, and an avid fisherman Clint started his sales and marketing career in the industry he was most passionate about, the marine industry. He started with smaller businesses and was eventually recruited to run the sales department for a multi-million-dollar internet startup. There, he created and implemented sales processes that were directly responsible for growing sales revenues almost 400% to over $200,000 monthly in a little over a year. Clint worked hand in hand with the marketing department during this growth to ensure the business’ success, which sparked an even deeper interest in digital marketing. After learning as much as possible in the startup world and investing in himself he branched out on his own and started an internet marketing company. Through his business he honed his SEO, web design, Facebook marketing, and SEM skills, effectively making him the nerdiest outdoorsman in all of Florida, and a perfect fit for 98 Buck Social!

Emily Budrys

Emily Budrys

Account Director

Emily Budrys is a creative mastermind and member of the good vibe tribe, using her gift of thinking outside of the box to make the world of marketing a little more funky. Her background in the arts bolsters her unique perspective; a lifelong modern dancer, she graduated with a degree in Dance Performance from Palm Beach Atlantic University, constantly pushing the boundaries of her craft with bold curiosity. While in school, she also pursued creative writing and exercise science, writing articles and poems for alternative health practitioners and other eccentric kindred-spirits.

As a self-made expert in Social Media Marketing, Emily started the Marketing plan for a variety of local businesses and friends, specializing in connecting them to their ultimate audience, stunning and personalized photo styling and uplifting content. Using her degree in dance (to her parents delight), and her people-person superpowers, Emily is dubbed the “model whisperer” for her ability to take average Joes and turn them into Cindy Crawfords by keeping her photo shoots fun, light and open to the winds of creativity. Through a life spent obsessed with performance, visual and literary art, Emily has found that Social Media Marketing is the perfect arena to bring together her passions and help businesses flourish.

Her favorite things to do when she’s not Instagramming are traveling, free-diving, picking things up and putting them down and getting lost in a good book.

Katie Marshall

Katie Marshall

Social Media Marketing Manager

Katie Marshall, our resident office mom, has been online before most people understood what the Internet was. Daughter to an aviation engineer, she spent time in the early 80’s writing her father at work when the internet was just a black screen for messaging purposes.

As AOL made it’s debut, so did Katie by jumping feet first into the world of social media, handwriting HTML code & designing graphics for various websites. While just a hobby, at first, she soon realized the power of social media and developed a true passion for it. Early on, several of her web site designs and skills were featured in numerous music magazines & on MTV.

Validating her love for social and her desire to always improve, she snagged herself an associates degree in Web Design & Development from New England Institute of Technology and ran several successful online design companies.

Over the years Katie has developed an invaluable ability to recognize and create effective social media experiences and platforms. Her cutting edge instincts and approach bridges the blend of Boomers, Gen Xers and Millennials alike. She is a consummate professional and does all she can to keep everyone of her clients happy. No matter the size of the company or scope of work, Katie brings excellence every time.

In her spare time, you can find Katie either front row with her teen daughter at concerts, chasing her three younger kids around at the beach or advocating for the needs of people around the globe with World Help. World Help is a huge part of who Katie is. It speaks to her heart and it transfers over to her work for them. She has been their social media advocate for over 5 years running and through her efforts she has helped champion causes for clean water reaching thousands around the globe while managing to raise tens of thousands of dollars by applying her expertise through smart marketing techniques and channels.

A personal trainer, she also runs a fitstagram (@katiemarshallfit) where she combines her love for family, fitness, and humanitarian work.

Dan McHenry

Dan McHenry

Social Media Marketing Manager

Daniel McHenry is a relentless force of positive energy! Originally from Ohio, he received his bachelor’s degree from Bowling Green State University (go falcons) in Communications. While at BGSU, he taught courses on how to use tablet technology at the senior center. This was instrumental in his ability to make tech understandable to everyone. Daniel also worked on multiple political campaigns while in the buckeye state and loves making a difference.

After deciding that snow is his arch enemy, he relocated to Florida where he continued his love affair with technology. There’s no problem too big or small that can’t be solved by Google and ingenuity! When not plugging away on the computer Daniel can be found watching hockey, playing guitar, or cooking a meal worthy of 5 stars.

Sierra Scanlon

Sierra Scanlon

Social Media Marketing Manager

I have always been in love with every creative detail that goes into a project. I like to think of myself as the person you come to for the perfect date night outfit, gift for your best friend, or how to make any space feel Zen. Studying abroad has given me exposure to lifestyles and cultures that I incorporate into all aspects of my life. There isn’t much I haven’t tried, from law school to lifestyle blogger and anything in between. Over the years I have always received questions about my personal style, makeup, and opinions on just about everything, so I turned them into a blog. So Fashie is a great outlet that my readers can find fashion tips, makeup how-to’s (from a non-artist), and interior design ideas. Every single part of So Fashie, from the photography to social media managing, was done by me and makes it super personal. I love being creative for not just myself but, everyone around me. I started out using the internet for myself and later took on accounts for everyone around me. Getting into social media was a natural fit for me and gave me the ability to help others strategically use social media to their benefit. From small agricultural businesses to makeup branding pages, I have taken on the task of giving the customer the exact statement they want their company to make. Initially the vastness of platforms can be overwhelming and that’s where I sought to make it easy. Social media and marketing doesn’t have to be hard and I’m the perfect example of taking your passion and turning it into a career that never feels like “work”. 

Autism and the community surrounding it has become a great passion of mine.  In recent years I have had the pleasure of working with individuals with Autism Spectrum Disorders in gaining employment and life skills with local community businesses. When I’m not busy running a lifestyle blog or being a mom, I love to box and research runway shows. I stay ahead of every new fashion season trend and am a regular at my local boxing club. I also love food, and take my passion for a good foodie experience to the next level. As a Florida native I pretty much know all the best recommendations. Running around Disney with my daughter and watching some terrible reality TV for blog ideas are my idea of a perfect day.

Allie Summers

Allie Summers

Project Manager

Allie Summers is a relationship builder, creative thinker, and overall go-getter, and does it all with a positive attitude and smile on her face. She comes from Fayetteville, Arkansas, a hotbed for startups, where she got her start in digital marketing after getting her degree in Advertising and Public Relations from the University of Arkansas (woo pig!).

After landing an internship her senior year with a digital marketing startup, she quickly learned the ins and the outs of running full scale digital marketing campaigns and went to work. The internship turned into a full time job, where she coordinated a complete marketing overhaul for her company.

Allie was given the green light to start managing all client relationships for her company, and then became the director of all digital communications, where her love of people, communication, and design came together. She oversaw the hiring process for the internship program, and led a team of three interns. After working at a summer camp for four summers in college, she realized she loved being able to guide people as they navigate different life situations, so being able to lead an internship team was very rewarding.

As one of Florida’s newest residents, Allie loves to explore her new town. Whether it’s going on a walk, swimming in the ocean, or trying a new restaurant, Allie loves learning about the area. In her spare time, she enjoys binging tv shows on Netflix, spending time with friends and family, and watching baseball games with her husband.

Christina Combate

Christina Combate

Customer Service