What do you get when you mix a Madison Avenue PR executive with a computer science-loving techie? One hell of a social media growth hacker.

Chris spent the first half of his career working his way up the corporate PR agency ladder, working at both world-class firms and tech-specific boutiques in New York City. As an early adopter, with a strong background in programming and Web development from high school and college, he had his eye on social media from the very beginning.

Chris was the first of his friends on the pioneer social network “friendster,” and one of the first to customize their MySpace profile with elaborate HTML. Already established as a successful account executive before Facebook took hold, he spent a great deal of time convincing senior management that social media was the future of PR, and he was right.

During 2008-2010 Chris was the social media director for a large NYC PR firm, flying around the world introducing social media communications services for the very first time as offered by a PR firm. Major brands were intrigued, signing up left and right, and he knew this was his calling. Chris had the chance to work with prolific brands such as American Express, Ford, Aruba Tourism Authority, Six Flags, Kimpton Hotels, 4Kids (Creators of Pokémon before being purchased by Nintendo), Hewlett Packard and many others on their trailblazing social media campaigns.

2010 brought the founding of his own full-service digital agency, and he hasn’t looked back since. 98 Buck Social was founded in 2015 and is a social media powerhouse with 43 employees and over 1,400 active clients and growing fast. Our social media marketing agency specializes in custom, high-quality social media marketing services and audience growth at a price point any business can afford. Affordable Facebook and Instagram advertising is also a specialty of ours. We get results, and Chris’ team strives to be the very best social agency worldwide in this price category.

Katie, a Florida native, is a marketing specialist and social media aficionado.

As AOL made its debut, so did Katie by jumping feet first into the world of social media, writing HTML code and designing graphics for websites in the early Photoshop days. While just a hobby at first, she soon realized the power of social media and developed a true passion for it. Validating her love for social and her desire to always improve, she snagged herself a degree in Web Design & Development and ran several successful web design companies in the early 00’s.

Over the years Katie has developed an invaluable ability to recognize and create effective social media experiences and campaigns. Her cutting edge instincts and approach bridges the blend of Boomers, Gen Xers and Millennials alike. She is a consummate professional and does all she can to keep every one of her clients happy at 98 Buck Social. 

In her spare time, you can find Katie either front row with her teen daughter at concerts, chasing her three younger kids, or advocating for the needs of people around the globe with World Help. WH is a huge part of who Katie is. She has been their social media advocate for over 6 years running and through her efforts she has helped champion causes for clean water reaching thousands around the globe while managing to raise tens of thousands of dollars by applying her expertise through smart marketing techniques and channels.

Allie Summers is a relationship builder, creative thinker, and overall go-getter, and does it all with a positive attitude and smile on her face. She comes from Fayetteville, Arkansas, a hotbed for startups, where she got her start in digital marketing after getting her degree in Advertising and Public Relations from the University of Arkansas (woo pig!).

After landing an internship her senior year with a digital marketing startup, she quickly learned the ins and the outs of running full scale digital marketing campaigns and went to work. The internship turned into a full time job, where she coordinated a complete marketing overhaul for her company.

Allie was given the green light to start managing all client relationships for her company, and then became the director of all digital communications, where her love of people, communication, and design came together. She oversaw the hiring process for the internship program, and led a team of three interns. After working at a summer camp for four summers in college, she realized she loved being able to guide people as they navigate different life situations, so being able to lead an internship team was very rewarding.

As one of Florida’s newest residents, Allie loves to explore her new town. Whether it’s going on a walk, swimming in the ocean, or trying a new restaurant, Allie loves learning about the area. In her spare time, she enjoys binging tv shows on Netflix, spending time with friends and family, and watching baseball games with her husband.

Steve is a MBA graduate from the University of Wisconsin-Whitewater who is fulfilling a personal dream living in West Palm Beach, Florida. If Steve isn’t in the office assisting business owners throughout the country with their digital marketing needs, he is either on the golf course, with friends, or at the local pub.

As a Wisconsinite by birth but a descendant of a Chicago family, Steve grew up controversially by being a diehard fan of the Bears, Cubs and Blackhawks. He attributes his outgoing and positive personality on the wonderful family and friends he has here and back home. Throughout various summers Steve has hiked through Yellowstone, Yosemite, Grand Teton and Glacier National Park; loving the mountains and the wilderness!

Over the past two years, 98 Buck Social has helped Steve garner valuable skills in sales and management. Looking forward, Steve is excited to continue participating in the growth of this company while providing affordable and friendly solutions for your digital marketing needs.

​I was born and raised in Jupiter, Florida, but my heart is in Long Island, New York with my family. I am a Pitbull rescue momma, Cactus admirer, and lover of all things yellow.

After college I expanded my technology knowledge with device repairs. I became great at fixing any device and enjoyed making things work and function at their best. When I was not fixing computers, or repairing iPhones, I am most likely running a 10k, listening to some Post Malone. While repairing devices, I decided to expand my knowledge more and learn how to get into sales. I worked as a sales associate helping people with payday loans. I quickly caught on and ran with it!

Now I am able to combine my love for social media and sales into one amazing career. Being able to live and breathe social media as a career has me feeling blessed. I am always happy to help in any way I can.

Rachel was born and raised in Michigan, then moved down to Florida in 2019 to be closer to her true love – palm trees & sunshine! She loves spending her time exploring new restaurants with friends and wandering up and down the beaches with her rescue pup, Chuck.

She graduated from Central Michigan University – (fire up Chips!) – with her Bachelor’s degree in Fashion, then landed in retail management. After moving to Virginia a few years later, she then explored the IT staffing industry first as a Recruiter, and worked her way into Account Management. Social Media & Digital Marketing has always been interest to Rachel, so she decided to take time during the COVID-19 pandemic to further her education online through Cornell University. She is excited to announce that she finished her Digital Marketing certification in September 2020!

Rachel is happy to be a contributing member to the team at 98 Buck Social & strives to provide excellent service to new and existing clients!

Vinny DeTomasso is the 3rd of 4 brothers and raised on Long Island where he learned the importance of family. After graduating West Islip High School, Vinny continued his studies at the University of Hartford. He is the proud father of his son Vincent Michael DeTomasso. Among his long list of interests, including cooking, sports, reading….it goes on, Vinny is also a working musician, and has been for over 30 years. You can catch him singing with his band The Klik throughout Central and South Florida. Vinny is excited to continue his career in the social media field with 98 Buck Social as a top sales consultant. MAKE IT A GREAT DAY EVERYONE!!!!

Originally from upstate New York but has lived a very nomadic lifestyle. Her degree in Hospitality has given her the ability to showcase her true passion for networking and building trusting client relationships. She strives in any situation that will allow her to communicate and collaborate with others, especially her teammates.

Desk reports and numbers seem to bore her. Brittney thrives in problem solving tasks and always welcomes a challenge. When Brittney’s not killing it professionally, you can find her enjoying the present moment in whatever she is doing. Her happiest moments are times spent with family, close friends & her two fur babies Mella and Koa. She’s a free spirit who tends to enjoy the simple things life has to offer.

Traveling is very important to her adventurous soul yet she also loves spending as much time possible on the water boating, getting muddy, hitting the trails four wheeling, and EVERYTHING SPORTS that sunny South Florida has to offer! One thing is for sure, Brittney lights up any room she walks into & lives life to the fullest EVERY DAY!

Florida native and recent graduate of Florida State University, Lauren enjoys being outdoors soaking up the sun every chance she gets. She is an adventure seeker who loves new experiences and challenges that come her way. During her free time you can find her hiking a mountain, paddleboarding, scuba diving or even zip lining through the smoky mountains. Lauren has been an athlete most of her life focusing mainly on soccer and running over the years. Her life as an athlete has shown that she is a true team player, is disciplined and extremely dedicated. Looking for a new way to test her competitive nature, she has developed her strengths and determination to succeed through CrossFit. With her healthy lifestyle as an athlete and interest in anything fitness she obtained a degree in Exercise Physiology expanding her knowledge and expertise in that area.

Early on Lauren learned to express her creative visual passion through photography. Capturing art through a lens enabled her to show the world how using different angles and perspectives could provide a visually artistic view on life. Her creative eye along with an incredible visual memory has provided success in many different avenues of life. Lauren’s calm, cool personality and attention to detail allows her to work with many different personalities, environments and products. Although somewhat of a minimalist, with a simplistic take on life, Lauren is able to focus on important facts creating a positive result in her work and adapting easily to new situations.

Combining her passion of social media and love for animals, Lauren has designed an Instagram page dedicated entirely to finding homes for rescue puppies. Here she is able to highlight the incredible need for fostering and seeking permanent homes for these animals. Lauren is so passionate about promoting the adoption of rescue dogs that she has fostered several puppies over the past year determined to find them loving homes and families. This is just one of the many positive ways she lives her life by example.

Hi, I’m Candace, a Florida native who grew up in Jupiter FL with the most stunning beaches around! At Rosen College of Hospitality, I studied hospitality and event management where I had the pleasure to learn so much about the tourism industry and got to connect with so many wonderful people. While working in the hotel industry I bounced around from different departments and finally landed in the social media department and never looked back!

With my passion for hospitality, I love to connect with people and help them make their marketing dreams come to life. My favorite part of social media is the constant change, and it excites me to keep learning and staying on my toes!
I love to explore so if you don’t see me in the office you can find me out and about traveling and of course at the beach soaking up the rays with my daughter!

Cassandra is a Florida native who loves spending her time outdoors exploring nature trails for inspiration. She has a burning passion for writing and literature that blossomed the moment she discovered the power of words. In fact, she loves to read so much that, when she was little, her parents had to take her books away at bedtime so she wouldn’t stay up all night reading.

Cassandra graduated magna cum laude with a bachelor’s degree in English from Florida Atlantic University. She hopes to one day pursue a Masters of Fine Arts in creative writing and become a university professor. Cassandra loves sharing her love of words with others every chance she gets, often writing down quotes or phrases that speak to her in a profound way.

Currently, Cassandra is working on honing her craft as a writer, filling her room with as many succulents as she can, and enjoying life in the Florida sunshine. Her love of creative writing brought her to 98 Buck Social, where she enjoys putting her creativity to the test and writing killer content for her clients.

Hi, my name is Maddy! I was born in Pennsylvania, but raised here in Florida. I recently graduated from Florida Atlantic University with my bachelor’s degree in communications. After completing my degree, I fell in love with social media marketing which led me to 98 Buck Social. I am looking forward to learning and growing both professionally and personally while in this role!

I have a passion for creating and I enjoy reading and writing. While I was in college, I studied abroad in Italy where I experienced many new things and ate a lot of good food. It’s my goal to go back there someday! In my free time, I also enjoy hanging out with friends, listening to a variety of different types of music, and running.

My name is Sarah Pinder and I have been passionate about photography since 2007. In 2008 I decided to turn that passion into a business. I have lived in Florida my whole life and have actually been in the same bedroom since I was 2 years old. When I’m not posting to social media you can find me outside. I love going to the beach, going camping with my family, and playing with my pets. I have 5 dogs, 2 goats, 2 bunnies, 2 birds, reptiles, fish, and the list keeps going. Everyone says I could charge admission to visit my house because it is pretty much a zoo.

I graduated from Palm Beach Atlantic University with a graphic design degree. If you ask anyone who knows me to describe me in one word, most people would say happy! I am usually happy and smiling all day long. My main goal in life is to make people smile! Smiling is my favorite and I believe that if you can make someone smile then you have successfully brightened someone’s day. And there is nothing better than that!

Dyani is a creative, motivated born and raised Floridian girl! True believer your vibe attracts your tribe! I have a true passion for clothing and make up! I’ve worked in retail for five years. Working as Assistant Manager at a consignment store to Boutique Assistant Manager with setting up visuals. Being able to make someone not only look good but feel good makes me one happy gal!

I became a huge make up freak and I’m never looking back! Eyelashes is the true way to my heart. I love the way you can truly express yourself with make up, never forget your face is like a canvas! From beauty tips, to clothing advice and latest trends I’m your girl. Working in retail was a great experience for me until I realized I wanted to be more involved in something bigger! I’ve always had a huge love for social media and now I get to be apart of it!

Working at 98 Buck Social l get to pour my creativity into and share my passion for social media. I’m excited to see where this journey takes me, this is only the beginning!

Hi! I’m Savannah. No, I’m not from Georgia. A Floridian that never tires of all the views the Sunshine State has to offer, you can find me catching a sunset on the west coast most nights of the week…well when I’m not on the sidelines. Mom of 3, my week nights & weekends are typically covered in clay and spent by a dugout.

During the weekday however, I love channeling my creative side into social media marketing. Being a self proclaimed pun queen, a published author & the 6th grade Spelling Bee champ, I like to think of it as the perfect storm for social media success.

When I step away from the computer & the ball field, I try to unwind with yoga or by pouring paint on a canvas and calling it art. I can never visit too many museums, walk barefoot in too many parks, hike too many mountains or dance along at too many concerts.

I love being a part of the 98 Buck Family & helping others reach their business goals while simultaneously living out my own!

John was born and raised in Pittsburgh, PA (Go Steelers!) but spent the last 26 years throughout the south serving in the Air Force. After retiring, he worked as a govt contractor and civil service still serving the Air Force. His background is in the healthcare administration field in various roles including manpower, finance, and medical research/project management. After hanging up his government hat, he decided to prop his feet up and return to his first love, sunny Florida!

His love of social media and technology has led him to step outside of his medical world and expand his career into the digital marketing life. Military attributes such as attention to detail, teamwork, and most of all customer service helps keep him focused on traffic control of incoming customer inquiries. Traveling the world and all over the country has allowed him to work with and meet many people of different cultures and taught him the importance of communication, patience, and relationships.

John is excited to join the 98 Buck team and bring to the table all he has learned from his military/government experience and looking forward to learning so much more about the growing field of social media marketing and helping our clients grow their businesses every day!