Have you heard about our herd?Meet our marketing experts!
CEO & Founder
What do you get when you mix a Madison Avenue PR executive with a computer science-loving techie? One hell of a social media growth hacker.
Chris spent the first half of his career working his way up the corporate PR agency ladder, working at both world-class firms and tech-specific boutiques in New York City. As an early adopter, with a strong background in programming and Web development from high school and college, he had his eye on social media from the very beginning.
Chris was the first of his friends on the pioneer social network “friendster,” and one of the first to customize their MySpace profile with elaborate HTML. Already established as a successful account executive before Facebook took hold, he spent a great deal of time convincing senior management that social media was the future of PR, and he was right.
During 2008-2010 Chris was the social media director for a large NYC PR firm, flying around the world introducing social media communications services for the very first time as offered by a PR firm. Major brands were intrigued, signing up left and right, and he knew this was his calling. Chris had the chance to work with prolific brands such as American Express, Ford, Aruba Tourism Authority, Six Flags, Kimpton Hotels, 4Kids (Creators of Pokémon before being purchased by Nintendo), Hewlett Packard and many others on their trailblazing social media campaigns.
2010 brought the founding of his own full-service digital agency, and he hasn’t looked back since. 98 Buck Social was founded in 2015 and is a social media powerhouse with 43 employees and over 1,400 active clients and growing fast. Our social media marketing agency specializes in custom, high-quality social media marketing services and audience growth at a price point any business can afford. Affordable Facebook and Instagram advertising is also a specialty of ours. We get results, and Chris’ team strives to be the very best social agency worldwide in this price category.
As the President of 98 Buck Social, John DeTomasso is responsible for running all facets of the business.
With over 25 years of experience, his consistent record of revenue success, operational efficiency, and service, allows him to assist our amazing team, clients and partners.
John is a proud Father of two sons, Veteran of the United States Air Force, and also a professional musician (Drummer).
By the way, he is also very happily married to 98 Buck’s COO, Katie DeTomasso.
COO - Chief Operating Officer
Katie, a Florida native, is a marketing specialist and 98 Buck Social’s COO. In this role, her mission is to develop and enable 98 Buck’s strategy by delivering exceptional service and experiences for both employees and customers.
She’s been in the DM world since the early 00’s, running several successful web design companies and holds a degree in Web Design & Development.
Outside of work, Katie enjoys spending time with her husband & four children, going for long bike rides, listening to 80’s/90’s heavy metal and perfecting her pear martini recipe.
Director of Operations / On-Boarding Director
Allie Summers is a relationship builder, creative thinker, and overall go-getter, and does it all with a positive attitude and smile on her face. She comes from Fayetteville, Arkansas, a hotbed for startups, where she got her start in digital marketing after getting her degree in Advertising and Public Relations from the University of Arkansas (woo pig!).
After landing an internship her senior year with a digital marketing startup, she quickly learned the ins and the outs of running full scale digital marketing campaigns and went to work. The internship turned into a full time job, where she coordinated a complete marketing overhaul for her company.
Allie was given the green light to start managing all client relationships for her company, and then became the director of all digital communications, where her love of people, communication, and design came together. She oversaw the hiring process for the internship program, and led a team of three interns. After working at a summer camp for four summers in college, she realized she loved being able to guide people as they navigate different life situations, so being able to lead an internship team was very rewarding.
As one of Florida’s newest residents, Allie loves to explore her new town. Whether it’s going on a walk, swimming in the ocean, or trying a new restaurant, Allie loves learning about the area. In her spare time, she enjoys binging tv shows on Netflix, spending time with friends and family, and watching baseball games with her husband.
Steve Morman, MBA
Director of 98 Buck SEO
Steve is a MBA graduate from the University of Wisconsin-Whitewater who is fulfilling a personal dream living in West Palm Beach, Florida. If Steve isn’t in the office assisting business owners throughout the country with their digital marketing needs, he is either on the golf course, with friends, or at the local pub.
As a Wisconsinite by birth but a descendant of a Chicago family, Steve grew up controversially by being a diehard fan of the Bears, Cubs and Blackhawks. He attributes his outgoing and positive personality on the wonderful family and friends he has here and back home. Throughout various summers Steve has hiked through Yellowstone, Yosemite, Grand Teton and Glacier National Park; loving the mountains and the wilderness!
Over the past two years, 98 Buck Social has helped Steve garner valuable skills in sales and management. Looking forward, Steve is excited to continue participating in the growth of this company while providing affordable and friendly solutions for your digital marketing needs.
I was born and raised in Jupiter, Florida, but my heart is in Long Island, New York with my family. I am a Pitbull rescue momma, Cactus admirer, and lover of all things yellow.
After college I expanded my technology knowledge with device repairs. I became great at fixing any device and enjoyed making things work and function at their best. When I was not fixing computers, or repairing iPhones, I am most likely running a 10k, listening to some Post Malone. While repairing devices, I decided to expand my knowledge more and learn how to get into sales. I worked as a sales associate helping people with payday loans. I quickly caught on and ran with it!
Now I am able to combine my love for social media and sales into one amazing career. Being able to live and breathe social media as a career has me feeling blessed. I am always happy to help in any way I can.
Vinny DeTomasso is the 3rd of 4 brothers and raised on Long Island where he learned the importance of family.
After graduating West Islip High School, Vinny continued his studies at the University of Hartford. He is the proud father of his son Vincent Michael DeTomasso. Among his long list of interests, including cooking, sports, reading….it goes on, Vinny is also a working musician, and has been for over 30 years.
You can catch him singing with his band The Klik throughout Central and South Florida. Vinny is excited to continue his career in the social media field with 98 Buck Social as a top sales consultant. MAKE IT A GREAT DAY EVERYONE!!!!
Senior Account Manager
Originally from upstate New York but has lived a very nomadic lifestyle. Her degree in Hospitality has given her the ability to showcase her true passion for networking and building trusting client relationships. She strives in any situation that will allow her to communicate and collaborate with others, especially her teammates.
Desk reports and numbers seem to bore her. Brittney thrives in problem solving tasks and always welcomes a challenge. When Brittney’s not killing it professionally, you can find her enjoying the present moment in whatever she is doing. Her happiest moments are times spent with family, close friends & her two fur babies Mella and Koa. She’s a free spirit who tends to enjoy the simple things life has to offer.
Traveling is very important to her adventurous soul yet she also loves spending as much time possible on the water boating, getting muddy, hitting the trails four wheeling, and EVERYTHING SPORTS that sunny South Florida has to offer! One thing is for sure, Brittney lights up any room she walks into & lives life to the fullest EVERY DAY!
Becca is an upbeat, hardworking, and dedicated professional who is passionate about writing and social media. Growing up, she was either nose deep in a good book, scribbling down a fictional story, or spending time outdoors in Florida’s sunshine. Becca also survived melanoma as a young teen, and her proudest accomplishment is having her story featured in Seventeen Magazine in 2012 for skin cancer awareness month.
Becca graduated from The University of South Florida with her B.A. in Mass Communications Journalism (Go Bulls!). Along the way, she gained valuable experience as an NPR affiliate reporter, WEDU PBS web producer, writer, and videographer. She also discovered her passion for social media platforms while interning at a Snapchat-based mobile journalism company. From there, Becca decided to expand her knowledge and skills even further, which lead her to earn a Master’s degree in Public Relations at Full Sail University.
In her free time, she loves to hike, ride her bike throughout nature trails, take her pups to the dog park, and support local businesses at the farmer’s market. She also enjoys spending time with family and friends, listening to podcasts, keeping up with the latest celeb gossip, and watching silly Tik Tok videos.
Becca is happy to be a part of the 98 Buck Social team and is committed to providing clients with a positive experience!
Cassandra Van Walleghem
Content Team Manager
Cassandra is a Florida native who loves spending her time outdoors exploring nature trails for inspiration. She has a burning passion for writing and literature that blossomed the moment she discovered the power of words. In fact, she loves to read so much that, when she was little, her parents had to take her books away at bedtime so she wouldn’t stay up all night reading.
Cassandra graduated magna cum laude with a bachelor’s degree in English from Florida Atlantic University. She hopes to one day pursue a Masters of Fine Arts in creative writing and become a university professor. Cassandra loves sharing her love of words with others every chance she gets, often writing down quotes or phrases that speak to her in a profound way.
Currently, Cassandra is working on honing her craft as a writer, filling her room with as many succulents as she can, and enjoying life in the Florida sunshine. Her love of creative writing brought her to 98 Buck Social, where she enjoys putting her creativity to the test and writing killer content for her clients.
Assistant Content Team Manager
Hi, my name is Maddy! I was born in Pennsylvania, but raised here in Florida. I recently graduated from Florida Atlantic University with my bachelor’s degree in communications. After completing my degree, I fell in love with social media marketing which led me to 98 Buck Social. I am looking forward to learning and growing both professionally and personally while in this role!
I have a passion for creating and I enjoy reading and writing. While I was in college, I studied abroad in Italy where I experienced many new things and ate a lot of good food. It’s my goal to go back there someday! In my free time, I also enjoy hanging out with friends, listening to a variety of different types of music, and running.
Social Media Content Writer/Photographer
My name is Sarah Pinder and I have been passionate about photography since 2007. In 2008 I decided to turn that passion into a business. I have lived in Florida my whole life and have actually been in the same bedroom since I was 2 years old. When I’m not posting to social media you can find me outside. I love going to the beach, going camping with my family, and playing with my pets. I have 5 dogs, 2 goats, 2 bunnies, 2 birds, reptiles, fish, and the list keeps going. Everyone says I could charge admission to visit my house because it is pretty much a zoo.
I graduated from Palm Beach Atlantic University with a graphic design degree. If you ask anyone who knows me to describe me in one word, most people would say happy! I am usually happy and smiling all day long. My main goal in life is to make people smile! Smiling is my favorite and I believe that if you can make someone smile then you have successfully brightened someone’s day. And there is nothing better than that!
Social Media Content Writer
Dyani is a creative, motivated born and raised Floridian girl! True believer your vibe attracts your tribe! I have a true passion for clothing and make up! I’ve worked in retail for five years. Working as Assistant Manager at a consignment store to Boutique Assistant Manager with setting up visuals. Being able to make someone not only look good but feel good makes me one happy gal!
I became a huge make up freak and I’m never looking back! Eyelashes is the true way to my heart. I love the way you can truly express yourself with make up, never forget your face is like a canvas! From beauty tips, to clothing advice and latest trends I’m your girl. Working in retail was a great experience for me until I realized I wanted to be more involved in something bigger! I’ve always had a huge love for social media and now I get to be apart of it!
Working at 98 Buck Social l get to pour my creativity into and share my passion for social media. I’m excited to see where this journey takes me, this is only the beginning!
Social Media Content Writer
Hi! I’m Savannah. No, I’m not from Georgia. A Floridian that never tires of all the views the Sunshine State has to offer, you can find me catching a sunset on the west coast most nights of the week…well when I’m not on the sidelines. Mom of 3, my week nights & weekends are typically covered in clay and spent by a dugout.
During the weekday however, I love channeling my creative side into social media marketing. Being a self proclaimed pun queen, a published author & the 6th grade Spelling Bee champ, I like to think of it as the perfect storm for social media success.
When I step away from the computer & the ball field, I try to unwind with yoga or by pouring paint on a canvas and calling it art. I can never visit too many museums, walk barefoot in too many parks, hike too many mountains or dance along at too many concerts.
I love being a part of the 98 Buck Family & helping others reach their business goals while simultaneously living out my own!
Account Connection Specialist
I’m Haley! Originally from Virginia Beach, currently calling Florida home. I am a recent graduate of Palm Beach Atlantic University in West Palm Beach, FL. My major is Exercise Science, a choice fueled by my former life as a CrossFit coach.
Now, I identify more as a creative. Most frequently expressing that through photography and writing. My favorite thing to photograph is nature, especially the ocean and waves.
Outside of work, I spend most of my time surfing, thinking about surfing, or photographing surfers. You could call it a passion… or an obsession. I caught the surfing bug when I was 10 years old and pretty much have not left the water since.
My greatest goals in life are to live joy-filled, be kind, and say yes often. I can’t wait to see where they take me!
Client Success Manager
John was born and raised in Pittsburgh, PA (Go Steelers!) but spent the last 26 years throughout the south serving in the Air Force. After retiring, he worked as a govt contractor and civil service still serving the Air Force. His background is in the healthcare administration field in various roles including manpower, finance, and medical research/project management. After hanging up his government hat, he decided to prop his feet up and return to his first love, sunny Florida!
His love of social media and technology has led him to step outside of his medical world and expand his career into the digital marketing life. Military attributes such as attention to detail, teamwork, and most of all customer service helps keep him focused on traffic control of incoming customer inquiries. Traveling the world and all over the country has allowed him to work with and meet many people of different cultures and taught him the importance of communication, patience, and relationships.
John is excited to join the 98 Buck team and bring to the table all he has learned from his military/government experience and looking forward to learning so much more about the growing field of social media marketing and helping our clients grow their businesses every day!
Meet More of Our Professional Social Media Content Writers!
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98 Buck Social provides fantastic postings to my social media to keep followers engaged, which is exactly what I don't have time to do myself. Well worth the price.Dave S.4/19/2019
Great white label service for agencies - especially when you have more work than your own staff can manage. Having a team like 98 Buck Social be able to jump in and help manage your social media accounts is priceless!Jennifer H.4/16/2019
This has been an AMAZING experience! My viewership has quadrupled and I'm getting wonderful feedback and growing my email list. The best part is that "I'm" consistently posting valuable content which is important for business growth. #BestInvestmentEver!Amber W.4/20/2019
These guys consistently do an amazing job of posting on my social media sites – they have been flawless from day one I highly recommend them!Jane V.4/19/2019
Super easy to work with, my online image has never looked so good. I never got so many likes!Eric H.4/16/2019
This company provides a great service for anyone who doesn't have the time to manage all of your social media platforms yourself. And you can't beat the price! Great team to work with, very easy solution!Debbie G.4/24/2019
So far I'm super happy with 98 Buck Social! They've done a great job matching our brand at Chromatic Content and taking on our social media. This has allowed me to put my attention back where I need to on business development and growing the company.Jeff A.4/18/2019
Great value for the money!
I’ve had their social media posting service for just a couple of months and it’s already made a big difference in my reach and the number of interactions with my page.
They are super responsive whenever I ask for or offer feedback and make adjustments quickly.
I would definitely recommend 98 Bucks Social to any small business or entrepreneur who needs help with their social media marketing.Tim R.4/19/2019
We just started a couple of weeks ago with 98 Buck Social. So far we are happy with the content. They are very responsive on messages. 🙂 I would recommend.Terri T.4/16/2019
98 Buck Social has helped me grow my social media following tremendously, and kept my social media going so that I can focus on other aspects of my business. They are reliable, easy to work with, friendly, and responsive.Jo T.4/16/2019
I've had a great experience with 98 Buck social, since my first contact with Jade, and she has been posting worthwhile pieces for me online, keeping us consistently in front of our customers and on their minds. Great teamwork and follow through, Thanks Jade and 98 Buck Social!Ron T.4/17/2019
Nice people and company to work with that are very reasonably priced and very creative.Farris B.4/16/2019
Great company and very helpfulDiane H.4/22/2019
Extremely well written and timely posts, incredible monthly rate and top notch customer service - an amazing combination. I was recommended 98BuckSocial by a colleague and I couldn't be happier! I have since recommended it to others - what a find!Steven L.4/17/2019
They are awesome they are giving me exactly what I need a boostLee R.4/22/2019
We have recently started working with 98 Buck Social and are already impressed with the streamlined process and personalized relationship they provide! We are getting positive feedback and interaction from followers and it feels like a weight has been lifted off my shoulders!Misty D.4/22/2019
Great to work with!! Took another task off my plate so I could focus on other things.Aaron S.4/18/2019
As a business owner with limited time on my hands for social media posts, 98 Buck Social, came through full force. Their professionalism and attentiveness, allows me to focus more on my clients!
Anything I need I reach out to Dyani (who is amazing by the way) and gets the job handled asap. Happy customer and highly recommend.
Thank you for always delivering. Keep up the great work!
- BROWFUL BEAUTYEleni P.4/16/2019
We at Empower ME Academy believe that Buck Social has a consistent and reliable service. Their team produces high-quality work and it can be seen that they have experience in what they do. Great job & keep it up! We highly recommend Buck Social to all types of businesses.Vittorio A.4/19/2019
98 Buck Social was recommended to me by a local friend who had met with one of the owners in person. Seeing as they were in my area, I did as well. Clint spent quite a bit of time with me, talking about our business and our goals for the future. The staff guided me through the onboarding process , they create thoughtful, insightful posts, and are always welcome to ideas for posts. Our Instagram following has grown over 3 months to over 1400 followers with an average of 250 posts likes per post. Highly recommend them!Lori M.4/24/2019
This company has done a wonderful job taking care of my social media needs. They are affordable and a great resource for small companies.DrApril B.4/26/2019
I was unsure about 98 Buck, my boss wanted me to call them and I said "for what, I can handle it" boy was I wrong. The staff is very professional and have great posts. If I am unsure about one, or more. they redo and give me options. I would recommend 98 Buck for ANYONE using social media. Thank for the Great posts.... City Maintenance SupplyYvette S.4/16/2019
98 Buck Social has been a godsend for our company. They have been handling our social media posts with professionalism, creating timely content for a very reasonable price. This has allowed us to run our business without worrying about social media. I highly recommend.Kathy R.4/18/2019
promotional and very timely posts about me, my career, my profession and the game I loveMichelle L.12/18/2019
What an AWESOME social media service! 98 Buck Social consistently delivers content that is timely and relevant to my audience. I’m certainly glad I have a dependable partner that understands my vision and business.Chuck M.4/22/2019
As a small to medium business owner, it has given us the needed bandwidth to focus on other core competencies. The posts arrive daily and we have been able to shape the content accordingly.Sean H.4/18/2019
I highly recommend 98 Buck Social. They have been very open to my needs and instructions, and they are very consistent. I am relieved to have them covering all of my social media bases.Rachel W.4/23/2019
Exactly what I needed. While it's not a complete social media solution, it's more of a foundation that will allow me to better expand my brand with confidence. Good mix of content. Quick and helpful replies from staff.Raymond F.4/17/2019
They are a great company. Excellent customer service and people to work with...they really care about their clients and I highly recommend them. They have great content writers who are very creative and consistent. 5 Stars for sure.Marsha B.4/18/2019