Have you heard about our herd?

Chris Heuwetter

CEO & Founder

What do you get when you mix a Madison Avenue PR executive with a computer science-loving techie? One hell of a social media growth hacker.

Chris spent the first half of his career working his way up the corporate PR agency ladder, working at both world-class firms and tech-specific boutiques in New York City. As an early adopter, with a strong background in programming and Web development from high school and college, he had his eye on social media from the very beginning.

Chris was the first of his friends on the pioneer social network “friendster,” and one of the first to customize their MySpace profile with elaborate HTML. Already established as a successful account executive before Facebook took hold, he spent a great deal of time convincing senior management that social media was the future of PR, and he was right.

During 2008-2010 Chris was the social media director for a large NYC PR firm, flying around the world introducing social media communications services for the very first time as offered by a PR firm. Major brands were intrigued, signing up left and right, and he knew this was his calling. Chris had the chance to work with prolific brands such as American Express, Ford, Aruba Tourism, Hewlett Packard and many others on their trailblazing social media campaigns.

2010 brought the founding of his own agency, and he hasn’t looked back since. SilverSky Agency is the digital marketing and creative house, where we offer modern and effective Web development along with cutting-edge design work. 98 Buck Social is the social media powerhouse, with over 700 active clients and growing, our social media marketing agency specializes in custom, high-quality social media marketing services and audience growth at a price point any business can afford. We get results, and Chris’ team strives to be the very best in this price category.

Clint Cobia

Vice President of Business Development

Clint is a ginger, and a man of many talents. After serving in the U.S. Coast Guard he went on to receive degrees in Marketing, Business Management, and Digital Marketing from Florida Atlantic University. Right out of college he dedicated his life to the growth and development of businesses, which in turn sparked his obsession for sales and digital marketing.

Being a Florida boy, hunter, and an avid fisherman Clint started his sales and marketing career in the industry he was most passionate about, the marine industry. He started with smaller businesses and was eventually recruited to run the sales department for a multi-million-dollar internet startup. There, he created and implemented sales processes that were directly responsible for growing sales revenues almost 400% to over $200,000 monthly in a little over a year. Clint worked hand in hand with the marketing department during this growth to ensure the business’ success, which sparked an even deeper interest in digital marketing. After learning as much as possible in the startup world and investing in himself he branched out on his own and started an internet marketing company. Through his business he honed his SEO, web design, Facebook marketing, and SEM skills, effectively making him the nerdiest outdoorsman in all of Florida, and a perfect fit for 98 Buck Social!

Emily Budrys

Social Media Accounts Director

Emily Budrys is a creative mastermind and member of the good vibe tribe, using her gift of thinking outside of the box to make the world of marketing a little more funky. Her background in the arts bolsters her unique perspective; a lifelong modern dancer, she graduated with a degree in Dance Performance from Palm Beach Atlantic University, constantly pushing the boundaries of her craft with bold curiosity. While in school, she also pursued creative writing and exercise science, writing articles and poems for alternative health practitioners and other eccentric kindred-spirits.

As a self-made expert in Social Media Marketing, Emily started the Marketing plan for a variety of local businesses and friends, specializing in connecting them to their ultimate audience, stunning and personalized photo styling and uplifting content. Through a life spent obsessed with performance, visual and literary art, Emily has found that Social Media Marketing is the perfect arena to bring together her passions and help businesses flourish.

Her favorite things to do when she’s not Instagramming are traveling, free-diving, dancing, yoga, and getting lost in a good book.

Allie Summers

Director of Operations / On-Boarding Director

Allie Summers is a relationship builder, creative thinker, and overall go-getter, and does it all with a positive attitude and smile on her face. She comes from Fayetteville, Arkansas, a hotbed for startups, where she got her start in digital marketing after getting her degree in Advertising and Public Relations from the University of Arkansas (woo pig!).

After landing an internship her senior year with a digital marketing startup, she quickly learned the ins and the outs of running full scale digital marketing campaigns and went to work. The internship turned into a full time job, where she coordinated a complete marketing overhaul for her company.

Allie was given the green light to start managing all client relationships for her company, and then became the director of all digital communications, where her love of people, communication, and design came together. She oversaw the hiring process for the internship program, and led a team of three interns. After working at a summer camp for four summers in college, she realized she loved being able to guide people as they navigate different life situations, so being able to lead an internship team was very rewarding.

As one of Florida’s newest residents, Allie loves to explore her new town. Whether it’s going on a walk, swimming in the ocean, or trying a new restaurant, Allie loves learning about the area. In her spare time, she enjoys binging tv shows on Netflix, spending time with friends and family, and watching baseball games with her husband.

Katie Tress

Social Media Account Supervisor

Katie Tress, our resident office mom, has been online before most people understood what the Internet was. Daughter to an aviation engineer, she spent time in the early 80’s writing her father at work when the internet was just a black screen for messaging purposes.

As AOL made it’s debut, so did Katie by jumping feet first into the world of social media, handwriting HTML code & designing graphics for various websites. While just a hobby, at first, she soon realized the power of social media and developed a true passion for it. Early on, several of her web site designs and skills were featured in numerous music magazines & on MTV.

Validating her love for social and her desire to always improve, she snagged herself an associates degree in Web Design & Development from New England Institute of Technology and ran several successful online design companies.

Over the years Katie has developed an invaluable ability to recognize and create effective social media experiences and platforms. Her cutting edge instincts and approach bridges the blend of Boomers, Gen Xers and Millennials alike. She is a consummate professional and does all she can to keep everyone of her clients happy. No matter the size of the company or scope of work, Katie brings excellence every time.

In her spare time, you can find Katie either front row with her teen daughter at concerts, chasing her three younger kids around at the beach or advocating for the needs of people around the globe with World Help. World Help is a huge part of who Katie is. It speaks to her heart and it transfers over to her work for them. She has been their social media advocate for over 5 years running and through her efforts she has helped champion causes for clean water reaching thousands around the globe while managing to raise tens of thousands of dollars by applying her expertise through smart marketing techniques and channels.

A personal trainer, she also runs a fitstagram (@katietressfit) where she combines her love for family, fitness, and humanitarian work.

Sierra Scanlon

Social Media Marketing Manager

I have always been in love with every creative detail that goes into a project. I like to think of myself as the person you come to for the perfect date night outfit, gift for your best friend, or how to make any space feel Zen. Studying abroad has given me exposure to lifestyles and cultures that I incorporate into all aspects of my life. There isn’t much I haven’t tried, from law school to lifestyle blogger and anything in between. Over the years I have always received questions about my personal style, makeup, and opinions on just about everything, so I turned them into a blog. So Fashie is a great outlet that my readers can find fashion tips, makeup how-to’s (from a non-artist), and interior design ideas. Every single part of So Fashie, from the photography to social media managing, was done by me and makes it super personal. I love being creative for not just myself but, everyone around me. I started out using the internet for myself and later took on accounts for everyone around me. Getting into social media was a natural fit for me and gave me the ability to help others strategically use social media to their benefit. From small agricultural businesses to makeup branding pages, I have taken on the task of giving the customer the exact statement they want their company to make. Initially the vastness of platforms can be overwhelming and that’s where I sought to make it easy. Social media and marketing doesn’t have to be hard and I’m the perfect example of taking your passion and turning it into a career that never feels like “work”. 

Autism and the community surrounding it has become a great passion of mine.  In recent years I have had the pleasure of working with individuals with Autism Spectrum Disorders in gaining employment and life skills with local community businesses. When I’m not busy running a lifestyle blog or being a mom, I love to box and research runway shows. I stay ahead of every new fashion season trend and am a regular at my local boxing club. I also love food, and take my passion for a good foodie experience to the next level. As a Florida native I pretty much know all the best recommendations. Running around Disney with my daughter and watching some terrible reality TV for blog ideas are my idea of a perfect day.

Kat Darnell

Social Media Marketing Manager

I’m the variety-seeking type, spontaneous, versatile and free spirited. I’m a growth-oriented right brain learning to balance the weight of my own ambitions. I’m driven by my intense curiosity and zest for life. I’m a mountain dreaming, coffee drinking, indie-rock junkie on the pursuit to do more things in life than humanly possible.

I’m also a throbbing, passionate creative with more ideas than I know what to do with. When I’m not shooting digital and film photography I’m building my portfolio in modeling, vintage styling or creative directing. I also draw, paint, and do storyboard art.

Growing up a millennial I got my first phone when I was only 9 years old. (yep.) I watched the age of social media blossom right before my eyes. From the beginning stages of myspace, to the first youtube sensations and even the OG reddit platform I’ve seen it all. At first these were just another creative outlet for me to express myself. I quickly fell in love with social media and all it had to offer. It has now become my visual journal along with my personal brand.

Which led me here, 98 Buck Social. Where I can utilize my brainstorming abilities to maximize message impact for creative and promotional purposes. It is the perfect place for me to merge all of my talents into one. It gives me the opportunity to use my rapidly moving creative mind to generate one idea to the next, while still being able to hit every stage of the creative process.

Lauren Anthony

Social Media Marketing Manager

Florida native and recent graduate of Florida State University, Lauren enjoys being outdoors soaking up the sun every chance she gets. She is an adventure seeker who loves new experiences and challenges that come her way. During her free time you can find her hiking a mountain, paddleboarding, scuba diving or even zip lining through the smoky mountains. Lauren has been an athlete most of her life focusing mainly on soccer and running over the years. Her life as an athlete has shown that she is a true team player, is disciplined and extremely dedicated. Looking for a new way to test her competitive nature, she has developed her strengths and determination to succeed through CrossFit. With her healthy lifestyle as an athlete and interest in anything fitness she obtained a degree in Exercise Physiology expanding her knowledge and expertise in that area.

Early on Lauren learned to express her creative visual passion through photography. Capturing art through a lens enabled her to show the world how using different angles and perspectives could provide a visually artistic view on life. Her creative eye along with an incredible visual memory has provided success in many different avenues of life. Lauren’s calm, cool personality and attention to detail allows her to work with many different personalities, environments and products. Although somewhat of a minimalist, with a simplistic take on life, Lauren is able to focus on important facts creating a positive result in her work and adapting easily to new situations.

Combining her passion of social media and love for animals, Lauren has designed an Instagram page dedicated entirely to finding homes for rescue puppies. Here she is able to highlight the incredible need for fostering and seeking permanent homes for these animals. Lauren is so passionate about promoting the adoption of rescue dogs that she has fostered several puppies over the past year determined to find them loving homes and families. This is just one of the many positive ways she lives her life by example.

Brittany Arnold

Social Media Marketing Manager

I’m a creative, open-minded girl who’s always looking for the next adventure. Traveling, writing and reading are a few of my favorite things. I’m a born and raised Florida girl, although I’m drawn to the mountains.

I’ve loved writing since I learned how to read, and made short stories when I was younger. Throughout my high school years, I kept up with writing, and wrote tons of poetry. That led me to creating my blog, Weekends and Wellness. I’ve always looked for a creative outlet where I could help people along the way, and that’s what Weekends and Wellness brought me. Wellness and health tips, travel stories and my poetry are posted there. Eventually, I’m going to release a poetry book and I’ll be the next big author in Barnes and Noble (just kidding!)

I am currently pursuing a Bachelor’s degree in Organizational Communication and would love to be a travel writer in the future. Being on social media constantly brought me to 98 Buck Social. I’ve loved every aspect of social media since I was on MySpace in middle school (and wasn’t allowed to be). Growing up in this generation, I’ve seen every platform grow and have gotten to love all the different things about each.

98 Buck Social lets me utilize all of my creative skills. Every day is different and it’s so exciting to be able to throw all of my talents into every person and company. I’m excited to see where this journey takes me!

Amanda Brocksmith

Social Media Marketing Manager

I’m a born and raised Floridian who loves the beach, my dog and the Gators. I received a Bachelors of Science in Advertising from the University of Florida and while I was there I started my a small business, Blue House Bikinis. I fell in love with marketing and social media though doing it for my brand and am thrilled to have the opportunity to share my talents with you! In my spare time you can find me designing my next swimsuit collection or snuggling up with my pup (the cutest chihuahua mix you ever did see) to binge watch The Office (the best TV show ever).

As a fellow small business owner I understand the struggles you face when trying to promote and establish your brand on a small budget. I am passionate about helping other businesses succeed and get off the ground through their marketing efforts. I have experience creating content for all social media platforms but by far my favorite to work on is Instagram! I’m a stickler for keeping up to date on all the trends and I’m always trying to figure out what content will get the best results. My specialties lie in fashion/lifestyle brands but I’m always excited to get to know the different industries that social media has made its way into!

Holly McClung

Social Media Marketing Manager

Ever since technology exploded in the late 90’s I have been obsessed with learning new information and the ability to look up anything and everything in a matter of seconds. I have always been a quick reader and excellent writer (math on the other hand is another story) and take pride in my work. Like many millennials I love social media and keep up to date on what’s trending. Becoming a part of the 98 Buck Social team allows me to merge what I enjoy doing in my free time and helping clients reach out to the public in a way that I would be intrigued as a consumer.

I attended the University of Central Florida with a bachelor’s in Interdisciplinary Studies with my focus on the Arts and Communication filed. I also have completed my minor in Mass Culture and Collective Behavior which is a sociology-based field centering on pop culture, religion, sports, leisure, music, and focuses to some extent on how people consume goods and resources in society making it an excellent choice for marketing and social media work.

When I’m not working or writing papers I enjoy cuddling my two cats, Bug and Trouble, travelling, and enjoying a good night out with friends.

Vince Zampelli

Client Coordinator

Vince brings high energy and a positive attitude to the workplace everyday which makes for exciting times for the team and the clients of 98 Buck Social. Born in the northeast and schooled at James Madison University, Vince was active in sports and academia. His thirst for knowledge awarded him multiple achievements in the fields of alternative energy and entrepreneurship. Fitness and sports have always been passions in Vince’s life and he brings that competitive edge and mindset to every task he handles. Outside of work, Vince plays in multiple yearly fantasy football leagues, is in the gym each day, and loves to go on adventures exploring new places.

With a background mostly in science and engineering, Vince began to reach out and see the importance of business and bringing scientific concepts to market. Therefore, he set out to add on Entrepreneurship to his major in college while bringing two athletic training products to market. After working two years traveling the country for a proprietary software engineer firm, Vince honed his sales and business prowess for Audi America followed by a personal training/director of sales position at a private fitness studio. Here he saw the value of personal connections and his clientele growth was regularly applauded. Coming full circle, Vince has met his goal of working for a rapidly growing business which is none other than 98 Buck Social in Florida.

Christina Combate

Customer Service & Website Chat Manager