What do you get when you mix a Madison Avenue PR executive with a computer science-loving techie? One hell of a social media growth hacker.

Chris spent the first half of his career working his way up the corporate PR agency ladder, working at both world-class firms and tech-specific boutiques in New York City. As an early adopter, with a strong background in programming and Web development from high school and college, he had his eye on social media from the very beginning.

Chris was the first of his friends on the pioneer social network “friendster,” and one of the first to customize their MySpace profile with elaborate HTML. Already established as a successful account executive before Facebook took hold, he spent a great deal of time convincing senior management that social media was the future of PR, and he was right.

During 2008-2010 Chris was the social media director for a large NYC PR firm, flying around the world introducing social media communications services for the very first time as offered by a PR firm. Major brands were intrigued, signing up left and right, and he knew this was his calling. Chris had the chance to work with prolific brands such as American Express, Ford, Aruba Tourism Authority, Six Flags, Kimpton Hotels, 4Kids (Creators of Pokémon before being purchased by Nintendo), Hewlett Packard and many others on their trailblazing social media campaigns.

2010 brought the founding of his own full-service digital agency, and he hasn’t looked back since. 98 Buck Social was founded in 2015 and is a social media powerhouse with 43 employees and over 1,400 active clients and growing fast. Our social media marketing agency specializes in custom, high-quality social media marketing services and audience growth at a price point any business can afford. Affordable Facebook and Instagram advertising is also a specialty of ours. We get results, and Chris’ team strives to be the very best social agency worldwide in this price category.

As the President of 98 Buck Social, John DeTomasso is responsible for running all facets of the business.

With over 25 years of experience, his consistent record of revenue success, operational efficiency, and service, allows him to assist our amazing team, clients and partners.

John is a proud Father of two sons, Veteran of the United States Air Force, and also a professional musician (Drummer).

By the way, he is also very happily married to 98 Buck’s COO, Katie DeTomasso.

Katie, a Florida native, is a marketing specialist and 98 Buck Social’s COO. In this role, her mission is to develop and enable 98 Buck’s strategy by delivering exceptional service and experiences for both employees and customers.

She’s been in the DM world since the early 00’s, running several successful web design companies and holds a degree in Web Design & Development.

Outside of work, Katie enjoys spending time with her husband & four children, going for long bike rides, listening to 80’s/90’s heavy metal and perfecting her pear martini recipe.

Steve is a MBA graduate from the University of Wisconsin-Whitewater who is fulfilling a personal dream living in West Palm Beach, Florida. If Steve isn’t in the office assisting business owners throughout the country with their digital marketing needs, he is either on the golf course, with friends, or at the local pub.

As a Wisconsinite by birth but a descendant of a Chicago family, Steve grew up controversially by being a diehard fan of the Bears, Cubs and Blackhawks. He attributes his outgoing and positive personality on the wonderful family and friends he has here and back home. Throughout various summers Steve has hiked through Yellowstone, Yosemite, Grand Teton and Glacier National Park; loving the mountains and the wilderness!

Over the past two years, 98 Buck Social has helped Steve garner valuable skills in sales and management. Looking forward, Steve is excited to continue participating in the growth of this company while providing affordable and friendly solutions for your digital marketing needs.

​I was born and raised in Jupiter, Florida, but my heart is in Long Island, New York with my family. I am a Pitbull rescue momma, Cactus admirer, and lover of all things yellow.

After college I expanded my technology knowledge with device repairs. I became great at fixing any device and enjoyed making things work and function at their best. When I was not fixing computers, or repairing iPhones, I am most likely running a 10k, listening to some Post Malone. While repairing devices, I decided to expand my knowledge more and learn how to get into sales. I worked as a sales associate helping people with payday loans. I quickly caught on and ran with it!

Now I am able to combine my love for social media and sales into one amazing career. Being able to live and breathe social media as a career has me feeling blessed. I am always happy to help in any way I can.

Vinny DeTomasso is the 3rd of 4 brothers and raised on Long Island where he learned the importance of family.

After graduating West Islip High School, Vinny continued his studies at the University of Hartford. He is the proud father of his son Vincent Michael DeTomasso. Among his long list of interests, including cooking, sports, reading….it goes on, Vinny is also a working musician, and has been for over 30 years.

You can catch him singing with his band The Klik throughout Central and South Florida. Vinny is excited to continue his career in the social media field with 98 Buck Social as a top sales consultant. MAKE IT A GREAT DAY EVERYONE!!!!

Jillian, who generally prefers to go by Jill, was born and raised on Cape Cod, Massachusetts. She went to Bridgewater State University to study photography. She shot her first wedding at 16 years old and continued to photograph weddings alongside her mother until she moved to South Florida in 2018.

She had worked in the restaurant business for the majority of her working life. Between managing, serving and bartending, she gained the personal and social skills needed for a career in social media. Communicating with people, maintaining strong client/consumer relationships and being a part of a team environment has quickly become one of her biggest passions.

Outside of work, you can find her scouring the beach for sea glass and sharks teeth or at her favorite tiki bar listening to live music. Being a part of the 98 Buck team is something she takes great pride in and she cannot wait to see what the future holds!

Becca is an upbeat, hardworking, and dedicated professional who is passionate about writing and social media. Growing up, she was either nose deep in a good book, scribbling down a fictional story, or spending time outdoors in Florida’s sunshine. Becca also survived melanoma as a young teen, and her proudest accomplishment is having her story featured in Seventeen Magazine in 2012 for skin cancer awareness month.

Becca graduated from The University of South Florida with her B.A. in Mass Communications Journalism (Go Bulls!). Along the way, she gained valuable experience as an NPR affiliate reporter, WEDU PBS web producer, writer, and videographer. She also discovered her passion for social media platforms while interning at a Snapchat-based mobile journalism company. From there, Becca decided to expand her knowledge and skills even further, which lead her to earn a Master’s degree in Public Relations at Full Sail University.

In her free time, she loves to hike, ride her bike throughout nature trails, take her pups to the dog park, and support local businesses at the farmer’s market. She also enjoys spending time with family and friends, listening to podcasts, keeping up with the latest celeb gossip, and watching silly Tik Tok videos.

Becca is happy to be a part of the 98 Buck Social team and is committed to providing clients with a positive experience!

Cassandra is a Florida native who loves spending her time outdoors exploring nature trails for inspiration. She has a burning passion for writing and literature that blossomed the moment she discovered the power of words. In fact, she loves to read so much that, when she was little, her parents had to take her books away at bedtime so she wouldn’t stay up all night reading.

Cassandra graduated magna cum laude with a bachelor’s degree in English from Florida Atlantic University. She hopes to one day pursue a Masters of Fine Arts in creative writing and become a university professor. Cassandra loves sharing her love of words with others every chance she gets, often writing down quotes or phrases that speak to her in a profound way.

Currently, Cassandra is working on honing her craft as a writer, filling her room with as many succulents as she can, and enjoying life in the Florida sunshine. Her love of creative writing brought her to 98 Buck Social, where she enjoys putting her creativity to the test and writing killer content for her clients.

Hi, my name is Maddy! I was born in Pennsylvania, but raised here in Florida. I recently graduated from Florida Atlantic University with my bachelor’s degree in communications. After completing my degree, I fell in love with social media marketing which led me to 98 Buck Social. I am looking forward to learning and growing both professionally and personally while in this role!

I have a passion for creating and I enjoy reading and writing. While I was in college, I studied abroad in Italy where I experienced many new things and ate a lot of good food. It’s my goal to go back there someday! In my free time, I also enjoy hanging out with friends, listening to a variety of different types of music, and running.

My name is Sarah Pinder and I have been passionate about photography since 2007. In 2008 I decided to turn that passion into a business. I have lived in Florida my whole life and have actually been in the same bedroom since I was 2 years old. When I’m not posting to social media you can find me outside. I love going to the beach, going camping with my family, and playing with my pets. I have 5 dogs, 2 goats, 2 bunnies, 2 birds, reptiles, fish, and the list keeps going. Everyone says I could charge admission to visit my house because it is pretty much a zoo.

I graduated from Palm Beach Atlantic University with a graphic design degree. If you ask anyone who knows me to describe me in one word, most people would say happy! I am usually happy and smiling all day long. My main goal in life is to make people smile! Smiling is my favorite and I believe that if you can make someone smile then you have successfully brightened someone’s day. And there is nothing better than that!

Dyani is a creative, motivated born and raised Floridian girl! True believer your vibe attracts your tribe! I have a true passion for clothing and make up! I’ve worked in retail for five years. Working as Assistant Manager at a consignment store to Boutique Assistant Manager with setting up visuals. Being able to make someone not only look good but feel good makes me one happy gal!

I became a huge make up freak and I’m never looking back! Eyelashes is the true way to my heart. I love the way you can truly express yourself with make up, never forget your face is like a canvas! From beauty tips, to clothing advice and latest trends I’m your girl. Working in retail was a great experience for me until I realized I wanted to be more involved in something bigger! I’ve always had a huge love for social media and now I get to be apart of it!

Working at 98 Buck Social l get to pour my creativity into and share my passion for social media. I’m excited to see where this journey takes me, this is only the beginning!

Hi! I’m Savannah. No, I’m not from Georgia. A Floridian that never tires of all the views the Sunshine State has to offer, you can find me catching a sunset on the west coast most nights of the week…well when I’m not on the sidelines. Mom of 3, my week nights & weekends are typically covered in clay and spent by a dugout.

During the weekday however, I love channeling my creative side into social media marketing. Being a self proclaimed pun queen, a published author & the 6th grade Spelling Bee champ, I like to think of it as the perfect storm for social media success.

When I step away from the computer & the ball field, I try to unwind with yoga or by pouring paint on a canvas and calling it art. I can never visit too many museums, walk barefoot in too many parks, hike too many mountains or dance along at too many concerts.

I love being a part of the 98 Buck Family & helping others reach their business goals while simultaneously living out my own!

I’m Haley! Originally from Virginia Beach, currently calling Florida home. I am a recent graduate of Palm Beach Atlantic University in West Palm Beach, FL. My major is Exercise Science, a choice fueled by my former life as a CrossFit coach.

Now, I identify more as a creative. Most frequently expressing that through photography and writing. My favorite thing to photograph is nature, especially the ocean and waves.

Outside of work, I spend most of my time surfing, thinking about surfing, or photographing surfers. You could call it a passion… or an obsession. I caught the surfing bug when I was 10 years old and pretty much have not left the water since.

My greatest goals in life are to live joy-filled, be kind, and say yes often. I can’t wait to see where they take me!

John was born and raised in Pittsburgh, PA (Go Steelers!) but spent the last 26 years throughout the south serving in the Air Force. After retiring, he worked as a govt contractor and civil service still serving the Air Force. His background is in the healthcare administration field in various roles including manpower, finance, and medical research/project management. After hanging up his government hat, he decided to prop his feet up and return to his first love, sunny Florida!

His love of social media and technology has led him to step outside of his medical world and expand his career into the digital marketing life. Military attributes such as attention to detail, teamwork, and most of all customer service helps keep him focused on traffic control of incoming customer inquiries. Traveling the world and all over the country has allowed him to work with and meet many people of different cultures and taught him the importance of communication, patience, and relationships.

John is excited to join the 98 Buck team and bring to the table all he has learned from his military/government experience and looking forward to learning so much more about the growing field of social media marketing and helping our clients grow their businesses every day!