The world of advertising has changed a lot since the Don-Draper-days of catchy slogans in magazines. Now, if you want your business to be seen, digital advertising is a critical part of your business growth marketing plan.
Get in front of potential buyers on Facebook,
Instagram and Google with paid ads
Achieve your business goals on the largest social media platforms in the world
$98 Setup Fee
Get your business at the top of Google for the terms your customers are searching for (including the names of your competitors).
$98 Setup Fee
Looking for the best of both worlds? Get your business at the top of Google and on the largest social media platform at a discount!
$149 Setup Fee
Yes it does! 2 in every 3 small businesses invest in online advertising like Google ads or social media ads.
March 2023 vs February 2023
Increase in Conversions
Increase in Clicks
Decrease in Cost per Click
A local pharmacy in Houston, Texas wanted to promote their unique features as compared to other Pharmacies in the area. Their primary goal was to drive new customer acquisition with this campaign.
In order to drive new customers, we wanted to reach customers when they were searching for any of the services offered by our client. We chose a Google Ads Smart Campaign to achieve this goal.
We chose Google Ads because it is the best channel for a local pharmacy to show up on both Maps and Search, and utilize their Google My Business Listing to help jump above the competition in the area.
We chose a Smart Campaign because pharmacies that offer online scheduling suffer from campaign restrictions, whereas the Smart Campaign was easy to get approved. Pharmacies are also a good match for Smart Campaigns because they include all of the features we intended to utilize.
While the campaign did experience a ramp up period where it was learning, we saw a massive increase in conversion events within the 3rd month of the campaign.
We saw a cost per lead of as low as $5.41 in month three. Down from $19.12 during the previous month. Our client experienced a measurable increase in new clients as they had not run ads in the past.
Increase in Conversions
Cost per Lead
A financial services company was looking for nationwide exposure to potential newly self-employed or prospective small business owners. Their primary goal was to make contact with new leads, either through form fills or other forms of communication.
We brought them on a few weeks before their heavy season.
Our client already had positive branding on social media, and the features of Facebook Lead Ads (incl Messenger Chats) perfectly aligned with their customer acquisition strategy. We therefore chose Facebook Lead ads and crafted creative and messaging that was cohesive with their brand and offer.
Our new leads and messages were so high that it was difficult for our client to keep up. Total cost per lead during their heavy season was $1.49. At less than $2 per new lead or message, we beat our expectations by $3.50 per lead.
Add features to any package
Social ads are highly targeted so that you can advertise to specific audiences based on age, sex, income, hobbies, and personal interests. They are linked to your brand’s profile and help achieve a variety of marketing goals, like improved brand visibility and recognition and higher conversion rates.
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
Paid Advertising is an investment in your products and services attracting individuals for them to take the next steps towards converting into a lead or a sale. There aren’t any guarantees when it comes to paid advertising.
Our job as marketers is to maximize every advertising dollar to ensure your advertisement is appearing in front of the proper audience, then to create a funnel to drive your audience towards submitting their contact information for follow up, or to generate a purchase.
Over time as we collect more data on your unique advertising campaign, we will make educated adjustments to the strategy. This can ultimately decrease the cost you’ll incur on generating a lead or sale.
This is something we can discuss during the onboarding process. As a rule of thumb, we need enough in the budget to generate data so we can make optimal adjustments to our strategy. Budgets can change over time and we like to keep a transparent dialogue on what we’d advise for a monthly budget based on your needs.
You will always have the final say on how much we are allocating towards your campaign.
We partner with Leadpages to create websites, landing pages and pop-ups. Click the link below to build to get started. There are numerous templates to work with so you don’t need to be a web developer.
Our team tracks and monitors all activities and important metrics such as ad frequency, reach, cost, click-through rate, and return on ad spend.
Yes, depending on your niche, audience, and marketing objectives, you can choose from a variety of Facebook ad formats, including a carousel, image, video, instant experience, collection, and more.
We will help you to identify your target audience and market to ensure that you get the best ad engagement. We look at the core demographics and geographics of your audience, like occupational level, income bracket, age range, and location. Do they live in rural, suburban, or urban areas? What are their buying habits, hobbies, and specific interests? Are they travelers, homeowners, or online shoppers? Relevant audience targeting is key to engagement, and we can help you reach the right people.
The minute our ads are approved and have gone live, you have a chance of generating a new lead or a purchase of your product.
That being said, to optimize our advertising strategy we keep our focus on a 90 day time frame. This will allow for your target audience to interact with our campaign and funnel enough times so we can better optimize and adapt the campaign. The more people we can convert through your advertising funnel, the smarter the campaign will become.
Yes. To optimize advertising strategy we require a 90 day time commitment. This will allow for your target audience to interact with our campaign and funnel enough times so we can better optimize and adapt the campaign. The more people we can convert through your advertising funnel, the smarter the campaign will become.
At the end of the day, paid advertising should be a priority when trying to use social media to generate new business.
That being said, if you are not publishing content (posts) onto your business page, you are effectively introducing your brand to a page that is absent of activity. Furthermore, the algorithm’s used look for content publication.
Think of posts as your foundation and ads as a way to introduce your solutions to new individuals within your target audience. Therefore, it is a necessity to publish posts on a consistent basis as a starting point that’ll compliment your advertising efforts.
For more information on our posting services, please review our content creation services.