Affordable Facebook Advertising
and Google Ads
FB Ads Light
Grow Your Following or Drive Traffic- Design 1 Custom campaign to enhance your reach and gain new followers on Facebook or Instagram
- Optimize ad to target your ideal customers
- Manage your monthly ad spend (minimum spend $100/month – maximum spend $500/month)
- Weekly post promotion to drive traffic for an offer or build page engagement
- *$49 Price Available As Add-On to Social Media Management Packages
Small Business FB/Google
Getting Started with a Limited Budget- Research and Design one (1) custom ad campaign
- Optimize ad to target your ideal customers
- Leads/Conversions focus
- Manage your monthly ad spend (maximum spend $2000/month)
- Tracking/Analytics
- One-time setup fee of $98
Aggressive Growth & Reach
Looking to grow quickly using FB/Google ads?- Research and Design 2-3 custom ad campaigns
- Optimize ads to target your ideal customers
- A/B Split Testing
- Re-Targeting to get the most out of your ad budget
- Leads/Conversions focus
- Manage your monthly ad spend (maximum spend $5000/month)
- Tracking/Analytics
- One-time setup fee of $98
98 Buck Social delivers highly analytical, affordable Facebook Advertising campaigns for businesses of all sizes. We offer several packages to meet the needs of your growing business, and work within your advertising budget to drive traffic, increase conversions, and raise awareness for your brand.
Facebook Advertising is essential to any effective social media marketing strategy, as it allows you to place your ads over two different social advertising platforms: Facebook and Instagram. Many Facebook Advertising agencies fail when it comes to optimizing your ad campaigns, making your advertising efforts less effective and costing you more money.
98 Buck Social believes in cheap Facebook advertising for our clients, and we are able to do so through ad campaign optimization and relevant audience targeting. This means you get the most bang for your buck, making us the ideal choice for businesses on a tight marketing budget.
98 Buck Social creates Facebook Ads that convert
Facebook Ad Objectives
- Awareness- Increase the general awareness of your brand by reaching a large audience.
- Consideration – Drive traffic to your site by promoting content that establishes your business as a subject matter expert, and increase engagement with existing content on your site/social media.
- Conversion – The ultimate goal of Facebook Advertising: Get your targeted audience to convert on the action you desire. This includes actions on websites like, sales, sign-ups, and other key operations.
Facebook Ad Formats
- Video – Engage your audience by showcasing your product/service with a stunning video ad.
- Image – Draw attention to your product through a high quality image ad that provides context to what you do or sell.
- Collection – Show items from your existing product line, and tailor the ad to each individual viewer.
- Carousel – Want to show multiple products/pictures in a single ad? The carousel format allows you to show up to ten images.
- Instant Experience – A fullscreen, mobile-optimized experience that presents itself when somebody clicks on your ad. Give a quick overview of the complete services/product that your business offers.
- Lead Generation – A video, image, or carousel ad that captures audience insights to show your ad to an audience that is likely to be a good lead for your business.
- Offers – A video, image, or carousel ad that allows you to offer discounts to your audience.
- Post Engagement – Boost one of your Facebook posts to get more likes, comments, and impressions.
- Event Responses – An image or video ad that is used specifically to promote an event. Get more sign ups, and build more buzz around your event!
- Page Likes – Just like it sounds: An Image or video ad that is displayed to drive likes to your company’s Facebook page,
How do Facebook Ad placements affect your ads?
- Facebook News Feed
- Instagram Feed
- Facebook Marketplace
- Facebook Video Feed
- Facebook Right Column
- Instagram Explore
- Messenger Inbox
We place your ads appropriately in the Facebook and Instagram platforms, so your click-through-rates soar and your budget remains on track.