Instagram is becoming increasingly popular by the day, with over a billion active users. For businesses, Instagram can be a valuable tool to reach target audiences and grow brand awareness. But with the massive influx of users on Instagram, it can be challenging for marketers and small business owners alike to stand out. The good news is that, with a few tweaks to your Instagram strategy, you can significantly boost your engagement and get your content seen by more people. Below, we’re sharing five effective ways to boost your Instagram engagement.
One of the most important ways to boost your Instagram engagement, you must be consistent with your content posting. It’s essential to post quality content frequently, so your audience is always informed and engaged. Posting consistently also helps keep your followers interested while attracting new ones. Keep in mind that algorithms are biased towards accounts that regularly post, so you want to stay active. Not good at keeping up with your social media accounts? See how 98 Buck Social can help!
Hashtags and geotags are powerful tools used on Instagram since users utilize hashtags and geotags to find relevant content. When used appropriately, relevant hashtags and geotags can help increase your reach and visibility tremendously. For this reason, it’s essential to do your research first to ensure that you use popular, trending, and relevant hashtags to your niche to get visible to the audience you’re targeting.
Hosting giveaways and contests is an excellent way of boosting engagement and growing your follower base. Promote some giveaways from time to time and make the rules simple and easy to understand. For instance, ask your followers to tag their friends or repost your picture to enter into a draw. This way, it encourages increased engagement and boosts visibility- leading to an increased audience.
Instagram is a platform where visuals reign, so make sure you’re posting high-quality, visually appealing content. Your content should be visually creative and appealing to increase engagement. Utilize an Instagram theme to keep you in touch with your brand aesthetic, and it would aid you in creating a remarkable brand image on the app. Using striking imagery, graphic designs, or custom filters can help increase engagement significantly.
Engagement works both ways, and your followers want to know you value them. Therefore, take the time to engage with your audience by replying to comments, thanking them for their support, and following back. Engage in commenting on others’ posts within your niche or colleagues to keep your brand visible on their timelines. It’s likely to increase activity on your page.
It’s never been easier to boost your Instagram engagement with the platform’s new features and tools. While it may take some time to build engagement, remain consistent and follow through with the tips shared above, and your Instagram engagement will definitely increase. Remember that by posting consistently, utilizing relevant hashtags, hosting giveaways and contests, creating visually appealing content, and engaging with your audience, you’ll soon begin to see significant results. With these tricks up your sleeve, you’ll attract more followers and build a loyal community around your brand. Looking for an easy way to boost your Instagram engagement? We’ve got you covered!