Often when you hear “collaboration” in relation to social media, you think of influencer collaborations. However, there are other collaborations you can do with businesses in your community or industry. For example, in the outdoor industry, the app AllTrails collaborated with the sleeping bag-style blanket brand Rumpl to create a new design for a blanket. This is just one simple example. Now, you might be wondering why businesses would participate in a collaboration. It’s because there are so many benefits to them. Keep reading to learn how your business could benefit from a social media collaboration.
There is a reason the saying goes “Two heads are better than one.” During a collaboration, you get to work with another team and bounce ideas off of each other. This increased creativity can only benefit both businesses. In addition, if you have different social media posting schedules, both businesses posting will give you more coverage than if you were the only account sharing. It also ensures that you reach even more people, as the different businesses likely have similar but still unique audiences.
When you collaborate with another business, you will usually get access to the content that the business creates to promote that product or service. Maybe the partner business excels at video marketing, while you do better with static image posts. This can be extremely beneficial, especially if you feel like you’ve been stuck in a content rut lately. A partnership could be just what you need to spark your creativity and come up with fresh ideas for your content.
As we briefly mentioned earlier, collaborations increase your overall reach. Your business will become known to the followers of the business you are working with. If you are working with a business that is in the same industry, but you each have different niches, your shared audience won’t be as big. After your social media collaboration, you will probably notice new followers that come from your partnership.
Not only will your reach to potential customers grow, but you will also connect deeper to your community, whether it is online or in a specific area. This is a great tactic for newer businesses to make a name for themselves by partnering with a more established brand. Local businesses can especially benefit from a collaboration, as it shows their support for the community. It’s a great way to build goodwill and make your business more well-known in the community.
Many times, these collaborations are for a limited time only. A product may only be available for a short period of time or only a small number of them will be produced at all. Crafting products or services that won’t stick around forever will almost guarantee that you drive attention from shoppers who don’t want to miss out on something special.
Clearly, collaborations can be a great way to build your network and reach a broader audience on social media. Don’t forget that any collaboration is a two-way street. When you work together effectively, you can both elevate each other’s brands and use each other’s resources in the most efficient way. Collaboration provides an excellent platform for growing your business and reaching your goals more quickly and easily. If you’ve recently participated in a collaboration and need help sharing it on your social media accounts or creating social media advertisements for it, 98 Buck Social would love to help. Learn more about our services today!