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A Beginner’s Guide to Google My Business

If you’re a business owner, it’s likely that you’ve heard of Google My Business but don’t know how to use it. This platform is one of the most powerful marketing tools available for businesses today to increase visibility, attract customers, and boost sales. In this guide, we will break down all the basics and provide helpful tips so that you can make the most out of your Google My Business account

What Is Google My Business? 

Google My Business (GMB) is a free tool provided by Google. It allows businesses to manage their online presence across Google Search and Maps. With GMB, business owners can create a profile page with key information about their business such as an address, hours of operation, website link, phone number, etc. To set up an account, you must have either a physical address or a service area where customers can visit/contact your business. This makes it easier for potential customers to find you online and increases your chances of reaching them directly. 

Why Should You Use Google My Business?

As a business looking for more customers or clients, it’s important to have a strong online presence. Google My Business is one fantastic tool to make sure your business is seen by the right audience. It is also incredibly valuable when it comes to search engine optimization, boosting your spot on search engine results pages. A GMB account gives you the opportunity to share your contact information and address and highlight any special offers and recent customer reviews. All of this can attract potential customers. Additionally, this tool allows you to update pictures and content in real time. All these features together will ensure that your business gets the attention it deserves.

Setting Up Your Google My Business Account 

The first step in getting started with Google My Business is to create an account. To create a new account, simply go to mybusiness.google.com and click “Get Started.” You’ll need to enter some basic information about your business. This includes its name, address, phone number, website URL, and category. Once you have filled out all of the required fields, click “Create” to complete the setup process. 

Managing Your Profile 

Once you have created your account, it’s time to start managing your profile. This includes adding photos, updating contact information, writing descriptions of what makes your business unique, and more. It’s important to ensure that all of the information listed on your profile is accurate and up-to-date. This gives customers an easy way to find and contact you. Additionally, keeping your profile up-to-date will help boost its visibility in search results since Google favors businesses with current information in their listings. 

Interacting With Customers 

Google My Business also allows you to interact directly with customers. For example, those who leave reviews or ask questions about your business online. Responding promptly and politely to customer reviews is a great way to build relationships with potential customers as well as show them that you care about their experience with your company. Additionally, answering questions from potential customers can help increase trust in your brand. It can also give them the confidence they need to make a purchase from you. 

Getting Started With Google My Business

Google My Business is an essential tool for any small business owner looking to get their business on the map—literally! With its easy setup process and streamlined management tools, it’s never been easier for businesses to get found online by potential customers. From setting up profiles and managing them regularly to interacting with customers via reviews or messages – there are countless ways businesses can use Google My Business to reach more people than ever before. Whether you’re just starting or already have an existing listing, take advantage of all that Google My Business has to offer.

Posting to Google My Business

It might sound like a lot to add another platform to your daily social media posting. We know that your time is stretched thin already. 98 Buck Social’s organic social media content creation services include Google My Business, so you can have a great presence on this important platform. Get in touch with us to learn more about our services today.

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