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Essential Video Metrics Small Businesses Should Track on Social Media

Social media has revolutionized the way businesses promote their products or services. With the rise of TikTok, an app that allows users to share short videos, businesses are now in a dilemma as to whether they should start using this app or stick to Instagram’s latest feature, Reels. Both platforms offer great opportunities for businesses to showcase their products and services, but should you post Reels or TikToks to promote your business? Below, we will dive into the differences between Reels and TikTok and help you decide which one is best to promote your business.

1. The length of videos

One of the biggest differences between Reels and TikTok is the length of videos. Reels allows users to create videos from 15 up to 90 seconds, while TikTok allows users to create videos up to 10 minutes long. The shorter video length on Reels means that businesses need to be creative and to the point to capture their audience’s attention. On TikTok, businesses have more time to play with but need to ensure that their content is engaging enough to keep their audience’s attention for the full length of the video.

2. The algorithm

Both Reels and TikTok use algorithmic feeds to curate and suggest videos to their users. However, TikTok’s algorithm is known for its effectiveness in tailoring content to users’ specific interests and preferences. This means that businesses have a higher chance of getting discovered on TikTok, making it a great platform for reaching a wider audience. On the other hand, businesses on Reels have access to a larger audience, including users who have not yet downloaded TikTok, making it a great option for businesses to gain visibility.

3. The audience

The audience on Reels and TikTok is different. TikTok’s audience is predominantly younger, with the majority of users being between the ages of 16 and 24. Reels, on the other hand, is used by a more diverse group of people, with varying ages and interests. Businesses should consider their target audience when deciding between Reels and TikTok.

4. The content

The type of content that performs well on Reels and TikTok is different. Reels is more geared towards showcasing products or services in a trendy and creative way. TikTok’s content is more focused on entertainment, humor, and storytelling. Businesses need to create content that aligns with the platform’s genre to succeed.

5. The features

Both Reels and TikTok have different features, which can impact how businesses choose to use them. Reels allows users to share their videos on their Instagram feed and story, while TikTok doesn’t have this functionality. TikTok, on the other hand, has a more robust set of features, including filters, effects, and soundtracks that businesses can use to enhance their content.

Choosing between Reels and TikTok can be a tough decision for businesses. The answer depends on your target audience, the content you plan to create, and the features that matter most to you. Ultimately, a mix of both platforms can help businesses to reach a wider audience, enhance their content strategy, and open up new opportunities for growth. However, businesses must remain consistent on whichever platform they choose, creating content that aligns with their brand’s mission, values, and message. With time, you’ll uncover which platform works best for your business and start seeing the benefits of using these social media tools! If you’re in need of social media marketing services for your business, 98 Buck Social can help!

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