Are you trying to reach new audiences? A social media takeover can be the answer! You and your collaborator can experience amazing benefits by partnering up. If you don’t know where to start, this is a great guide for your brand!
What Is a Social Media Takeover?
Social media takeovers are a type of influencer marketing. A brand allows an individual to run their social media posting for a determined length of time. Typically the partnership runs for a day, but you can decide what works best for your business. You can work with an influencer, an industry authority, or even an employee!
There are many benefits to a social media takeover including:
Increases exposure. Influencers have cultivated a trusting niche audience. Their voice has a long reach and ‘influences’ people’s opinions about a brand.
Find new followers. Many businesses’ social media goals include increasing their followers. The exposure you get from an influencer’s audience leads to new followers.
Builds authenticity. The Influencer or industry authority has spent time sharing their opinions and thoughts. Their audience trusts their word, and that authenticity and trust will extend to your brand!
Tips for Your Social Media Takeover
Identify your goals. As this is part of your affordable social media marketing strategy, you need to know what you want to achieve with your social media takeover. Decide what trackable metric you can use for this.
Choose your platform. Each platform has different benefits to doing a takeover. A significant deciding factor should be where you market your business or which platform you want to grow on.
Create a plan. This is the time to decide what kind of content you like, how long the takeover will last, what kind of individual would you like to work with, whether you will create a specific hashtag, etc. Be very detailed with your plan of action.
Find the right creators. Your ideal creator will be one that has the same target audience you wish to reach. Look at their metrics including followers, past collaborations, engagement rates, niche, and type of content.
Set up permissions. For your account’s safety, it’s best to not just hand over your login information. You can ask that the content be sent over before the takeover or you can set limited permissions. Facebook allows different roles on pages, and Instagram allows collaborations.
Promote it. Build anticipation by promoting the takeover before it happens. You should also ask the influencer to promote it in their posts and include your handle so their audience can follow you before the takeover.
Check analytics. After the takeover is complete, check your analytics to see how the content performed compared to your regular posts! Was it a success? Are there things you would like to change next time?
If you are planning a social media takeover, let your social media manager at 98 Buck Social know so we can help you promote it!