Back to Case Studies

Summer Social Media Trends Small Businesses Need to Know

It’s time to up your social media game! Social media has evolved over the years, and it has become a crucial aspect of any business’s marketing strategy. In this blog post, we have rounded up some of the summer social media trends small businesses need to know. From Instagram Reels to Social Commerce, keep reading to stay ahead of the game and make the most out of these summer social media trends.

Video Content

Summer is the perfect season to create video content that is fun, engaging, and visually appealing. Videos tend to captivate audiences more than static images or text-based content. Short and catchy videos can help to boost brand awareness, increase engagement and attract new followers. Make sure your video content is mobile-friendly and easy to share. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for the creation and 

Social Commerce

Social media platforms like Facebook, Instagram and Pinterest have introduced social commerce features. This is a fusion of e-commerce and social media, allowing users to shop without leaving the app. With the rise of e-commerce, incorporating social media shopping could boost your business’ sales this summer.

Live Streaming 

Live streaming has been around for some time, but it has become even more popular during the pandemic. Users are demanding more live content, and you can leverage live streaming to engage with your audience in real-time. For instance, you can use live streaming to host a Q&A session with your audience, a product launch, or a webinar. Live streaming helps to break down the barrier between brands and consumers, creating a more authentic connection.

Instagram Guides

Instagram Guides are a relatively new feature that allows users to create a curated collection of posts in a specific category. The guide feature is excellent for businesses in the travel and hospitality industries that can create themed guides with itinerary ideas or recommendations. Guides are also perfect for sharing useful tips, industry-specific trends, and a vast range of other content, which can enhance your brand’s authority in your industry.


Gamification is the process of applying game mechanics to non-game situations to encourage participation, engagement, and loyalty. As a small business, you can leverage gamification to create buzz around your brand. For instance, you can run a contest or a quiz that is related to your products or services. This type of gamification helps to create a sense of community around your brand and is sure to drive engagement.

Summer is the time for businesses to take advantage of social media trends to stay relevant, engage with followers, and attract new ones. By incorporating these summer social media trends small businesses need to know, your business can improve engagement, boost brand recognition, and increase sales. The key is to keep the content fresh, creative, and relevant to your target audience. So, take advantage of these social media trends and take your summer marketing campaign to the next level. Need some help with your business’ social media? Look no further than 98 Buck Social!

We Can Help

Find out what 98 Buck Social can do for your business