Do you know what ephemeral content is? It’s a term that’s been used more and more in recent years, especially in social media marketing. Ephemeral content refers to content that is only available for a short amount of time, usually 24 hours or less. In other words, it’s content that disappears quickly. Why does this matter for your business? In this blog post, we’ll provide you with the beginner’s guide to ephemeral content: how it works, where to use it, and how it can benefit your business.
Before we dive into some of the benefits of ephemeral content, it’s important to understand how it works. One of the most popular platforms for ephemeral content is Instagram Stories. When you post a story, it’s only available for 24 hours before it disappears. This creates a sense of urgency for viewers to check out your content before it’s gone. If you’re not using Instagram Stories for your business yet, it’s time to start.
Another benefit of ephemeral content is that it allows for experimentation and flexibility. Since the content disappears, you have the freedom to try out different formats and styles without worrying about the long-term consequences. You can post more informal content, behind-the-scenes footage, or even sneak peeks of new products. This type of content can create a more personal and relatable connection with your audience.
Ephemeral content is great for building brand awareness and establishing a relationship with your audience. It can help you showcase a more authentic and less polished side of your brand. Ephemeral content is also a great way to drive engagement, as it’s often interactive, with options to add polls, questions, or links directly into your story. Additionally, by using ephemeral content, you can create a sense of FOMO (fear of missing out) among your audience since the content is only available for a limited time.
Ephemeral content can also be used to promote flash sales or limited-time offers. For example, you could post a discount code on your Instagram Story that is only valid for the next 24 hours. This creates a sense of exclusivity and urgency that can encourage your followers to take action and make a purchase. You can use ephemeral content to promote events or product launches, giving your followers a sneak peek before the official reveal.
It’s important to note that ephemeral content shouldn’t be the only type of content you post. While it can be effective in creating a sense of urgency and spontaneity, it’s still important to create evergreen content that will be relevant and valuable for your audience over time. Use a mix of both types of content to keep your followers engaged and interested in your brand.
In summary, ephemeral content is a valuable tool for small businesses and marketers. It allows for experimentation, flexibility, and can create a sense of exclusivity and urgency for your audience. Platforms like Instagram Stories make it easy to create and share ephemeral content, but it’s important to also create evergreen content that will be relevant over time. By incorporating both types of content into your marketing strategy, you can keep your followers engaged and interested in your brand. We hope this beginner’s guide to ephemeral content helps you rethink the way you use it for your business.
Don’t have time to be consistent on social media? Now’s the perfect time to work with our marketing team at 98 Buck Social!
