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What to Track on Instagram Analytics

Unquestionably, Instagram is a powerful tool in social media marketing. Instagram provides an excellent platform to showcase your products or services and interact with customers. This makes it the perfect platform for small businesses looking to expand their reach. Particularly, success on Instagram often depends on how well you track your performance. This is where Instagram analytics comes in! Instagram analytics provides you with insights to help measure your strategy’s success. In this blog, we will explore the essential aspects of Instagram analytics that small businesses should track.

Engagement rates

Obviously, engagement rate is essential to track on Instagram analytics. It helps you measure how much interaction your posts are receiving. Engagement rates are calculated by dividing your total engagement (likes, comments, shares) by your total number of followers. You need to track engagement rates to understand how well your posts are performing and whether your content is resonating with your audience.


Secondly, your posts’ reach is one of the most critical aspects of Instagram analytics. Reach refers to the total number of unique users who see your content. Tracking your reach on Instagram helps you understand whether your posts are getting in front of the right audience. It’s essential to ensure that your posts’ reach grows as your follower base increases. If you notice your reach has become stagnant or is not where you would like it to be, it’s time to adjust your strategy.

Profile views

Profile views help you track the number of users who have visited your Instagram account after coming across your posts. Monitoring profile views on Instagram helps you understand your followers’ interests, the type of content that resonates with them, and the type of audience attracted to your brand.

Hashtag performance

Hashtags play a crucial role in helping you reach new audiences on Instagram. Hashtag analytics provide users with insights to see the performance of your hashtags. Additionally, you can track how many times your hashtags have been used, how many people you have reached, impressions, likes, and comments they receive. This helps you determine whether you are using the right hashtags and whether they are helping you reach your target audience.

Audience demographics

Above all, your audience demographics help you understand who your followers are. This includes their location, age, gender, and interests. You can use this information to create content that resonates with your audience and tailor your marketing campaigns based on their interests.

In summary, tracking Instagram analytics is crucial for small businesses to understand how well their content resonates with their audience and whether their strategy is working. Tracking engagement rates, reach, profile views, hashtag performance, and audience demographics are essential to help small businesses succeed on Instagram. By monitoring these metrics, you can create content that resonates with your followers, reach new audiences, and grow your business on this popular social media platform. If your analytics aren’t where you’d like them to be, or you aren’t sure how to start building your business’ online social media presence, give our experts at 98 Buck Social a call today!

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