We get it! Promoting your business on social media is hard. Gaining organic growth takes a long time and as a small business, you don’t always have time. You might think there is one easy solution: buy Instagram followers. However, there are some important reasons why you should never do that. In this post, we’ll tell you why this is the case and what you can do as an alternative.
You might be asking yourself, but buying Instagram followers sounds easy, why shouldn’t I do it? Well, these are just a few of the reasons why.
The main goal of most social media platforms is to promote authenticity. Clearly, fake followers are not authentic. As such, Instagram has been cracking down on bots on its platform since 2018 and is constantly on the hunt. They know what to look for, even if the average user doesn’t, and they do punish accounts that purchase these followers.
When you buy followers, your follower count will be high, but your engagement levels will be low. This because purchased followers do not interact with your social media posts. It will also be hard to figure out if you are reaching your marketing goals because of your decreased engagement.
After a quick look through your account, any future partners will know something is wrong. You may have an appealing number of followers visible on your profile, but fake followers do not interact with your content as real ones do. Any future plans you have for influencer marketing or other co-marketing partnerships will be affected by this.
Real users won’t want to follow you for the same reasons that influencers or brands won’t want to work with you. If you have a significant number of followers but are only getting a few likes on each post, they will notice that something is amiss. Even if the fake followers leave simple comments, real users see this as spammy. They may think your business is also fake or a scam. The last thing you want to do is destroy trust with your potential customers.
If you’re really interested in increasing your follower count, there are some safer alternatives you can do instead of buying followers.
Hosting a giveaway is one of the best methods for increasing your follower count. Encourage people to share your post on their stories and/or tag their friends in the comments for additional entries. This gets your post and your profile in front of a lot more people than it would otherwise.
Spend your money on ads, not followers! It doesn’t have to take a lot of money to see results from Instagram advertising. This tactic will increase your reach and allow you to specify your target audience, ensuring your account gets shown to the people who are most likely to be interested in what you have to offer.
Real people will want to follow your Instagram account if you are sharing valuable content. This means sharing more than just promotional content. Rather than having all of your posts encourage users to buy something from you, think about adding some informational or entertaining content. For example, share tips and tricks related to your product or service. Or, you could create memes that relate to your industry. The better your content is, the more likely people will be to follow your account.
You might want to spend your time connecting with your existing followers before focusing too much energy on finding new ones. You can do this by responding to comments or direct messages. Word of mouth is still a very important marketing tool, even when it comes to social media marketing. If you continue to treat your current followers well, they will be encouraged to tell their friends and family about you.
As you can see, purchasing Instagram followers may seem attractive in the moment, but will only hurt you in the long run. Instagram, your partners, and prospective customers will all be able to see through your efforts to get fake followers. It will be a much better use of your time to host a giveaway, invest in social media advertising, and make amazing content if you’d like to see an increase in followers. If you’d like help with your Instagram advertising or your organic Instagram posts, 98 Buck Social is here to help. We have over 7 years of experience helping small businesses improve their social media presence and would love for yours to be next!