Author: Robbie Sosna

Design plays an essential role in creating a successful social media post. That’s why you need to keep yourself updated on the latest design trends to ensure your marketing efforts hit the right spot with your target audience. Each year, new design trends pop up that affect what is popular online. In this article, we’ll be discussing the hottest social media design trends for 2022 that you can incorporate into your social media marketing. 

Minimalism

Minimalistic designs seem to always come back around. But it’s safe to say that the trend seems like it will be around for a while. With so much competition for your attention on social media, minimalism works by simplifying and enhancing your message. This design style emphasizes limited colors, strategic use of negative space, and sleek typography. With these elements, your brand can make a strong and powerful statement. Simplicity often leaves a striking impression, especially when mixed with everything else on social media.

Custom Illustrations 

2022 is all about embracing uniqueness and originality. This is where custom illustration comes into play. Custom illustrations allow you to have a hand-drawn feel and distinctive color schemes that work with your brand personality. They are more personal and often more visually captivating, making them an excellent way to capture people’s attention.

Animated Artwork

Adding in animation to your social media posts provides a refreshing and interesting flare. And, these animations do not have to be complicated. Simple, playful animations can catch a viewer’s attention and keep them engaged without them having to strain to read through plain text. This design trend specifically suits brands that have a fun and exciting online presence, such as gaming or entertainment companies.

3D Design

3D designs make social media an even more immersive experience for users. These designs create a depth-of-field that gives your posts more visual interest, ultimately making them stand out from the rest. When styled well and used appropriately, 3D designs can create stunning visuals that appropriately portray your brand.

Bold Typography

Typography is taking center stage in 2022, making it an essential aspect of any social media design. With countless free and paid fonts available online today, now is a great time to experiment with different typography. Bold and dramatic fonts are certainly “in” right now. Typography should not be an afterthought for those working on a brand’s social media. It is a vital part of telling your story in a visually compelling way.

Video Content

Video content is increasingly dominating the time people spend on social media. In fact, it has become a primary way brands market their products or services. If your company hasn’t started using video content yet or only does so sporadically, now is the time to finally invest in it. Videos can help brands showcase their products or services more effectively, capture people’s attention, and encourage better engagement.

Use These Design Trends in Your Social Media Posts

Your brand on social media is your digital calling card. In many cases, it is what convinces new customers to purchase from you. When you use these social media design trends, you can get your content to stand out from the rest. Remember, these trends are only trends at the moment, but they can go a long way when combined with your unique brand. If you’re able to use them to your advantage, your brand will have an edge in the social media landscape. Social media is a powerful tool, and by staying relevant and up-to-date with design trends, business owners and marketers can successfully connect with their target audiences, increase brand visibility, and ultimately drive more sales.

Understanding how a brand or business can stay in front of its audience on Facebook is a challenge that marketers face every day. With an ever-changing algorithm, it’s essential to know how to optimize your content and stay ahead of the competition. Facebook’s algorithm has evolved over time, but in 2022, it is smarter, more efficient, and user-focused. This means businesses need to adapt to stay visible on the platform. In this blog post, we’ll explore how the Facebook algorithm works in 2022 and the steps you can take to maximize your reach and engagement.

What Is the Facebook Algorithm?

To understand how the Facebook algorithm works and how you can improve your results on the platform, we first need to break down what it is. The Facebook algorithm is a mathematical formula that determines what content appears in a user’s newsfeed. It uses various factors such as the user’s past behavior, the type of content it is, and the content’s engagement levels. Facebook is constantly updating the algorithm, in an effort to ensure that users see the most relevant and engaging content. Still, engagement and interaction will always remain important focuses for the algorithm.

How You Can Win With Facebook’s Algorithm 

Now that you’re familiar with the Facebook algorithm and what it views as most important, let’s talk about what you can do to get it to work in your account’s favor.

Personalization Is Key

The Facebook algorithm aims to personalize every user’s experience by showing content that aligns with their interests, preferences, and behavior. It decides which content meets this criterion by analyzing data like previous searches, clicked ads, and engagement levels. Therefore, businesses need to focus on creating content that is relevant and engaging to their target audience. This is why understanding your buyer personas, their pain points, and what motivates them to engage is so important to your success on Facebook. 

Engagement and Relevancy Are Vital

Facebook’s algorithm prioritizes content that encourages engagement and is relevant to the user. Content that many people engage with and is highly relevant to what they typically like gets rewarded with increased visibility on the platform. Therefore, businesses need to focus on creating content that is informative, valuable and engaging. For many business, this means regularly incorporating videos, images, and storytelling into your brand messaging.

Type of Content

When it comes to the type of content, Facebook prioritizes video, live video, and carousel posts. Why? Well, it all comes back to the fact that Facebook loves interactions and engagement. Video content generates ten times more engagement than other types of content. Meanwhile, live video provides a uniquely interactive experience for your audience, encouraging more engagement and interaction. Finally, carousel posts can also receive up to ten times as much engagement as a single image post.

Timing Is Everything

Posting at the right time also affects your success on Facebook. Facebook’s algorithm rewards posts that are timely. In other words, if your audience is most active in the morning or evening, it’s best to post during those times. Not sure where to find this information? Use Facebook’s Insights tool to get a good picture of when your audience is online and when their engagement levels are the highest.

Consistency Matters

Consistency is another important factor when it comes to the Facebook algorithm. Posting on a consistent schedule helps create regular engagement with your audience, which the algorithm takes note of. If you struggle with getting posts out on a regular schedule, try creating a content calendar and scheduling content ahead of time. Put together, these two things will be extremely helpful when trying to maintain your social media presence and keep your brand top of mind.

Paid Advertising Helps

Unfortunately, organic reach on Facebook is lower than ever. This means that the posts on your feed don’t get shown to nearly as many people as they used to. For any business on the platform, this means that paid advertising is going to be a vital part of your Facebook strategy. Facebook advertising helps businesses target their specific audience with precise ads that reach the right people at the right time. When you combine Facebook advertising with your organic content, you can greatly expand your reach and attract new audiences.

Get Facebook Help From 98 Buck Social

One thing is for sure, the Facebook algorithm is continuously evolving. It’s important for businesses to stay up to date on its changes and understand how they affect their brand. By following the tips above, your business can stay ahead of the competition and reach your desired audience. If you need help staying consistent on Facebook or would like assistance with Facebook Ads, 98 Buck Social is here to help. We’d love to chat with you about how we can take some responsibility off of your shoulders.

Instagram is one of the powerhouse social media platforms around the world, with billions of active monthly users. However, gaining visibility and engagement on the platform can be challenging, especially because of Instagram’s complex algorithm. If you can understand the algorithm, it can greatly help you optimize your account, increase your reach, and improve your engagement. In this blog post, we will explore how the Instagram algorithm works and what this insight means for your business.

A Short History of Instagram’s Algorithm

Before diving deep into how the Instagram algorithm works today, it might be helpful to first understand how it has evolved since it began. Back in 2016, Instagram used to show all posts in chronological order, with the newest at the top. But as the platform grew, users started missing out on valuable content because they weren’t scrolling enough or were scrolling too fast to see all the posts. As a result, Instagram changed its algorithm in 2018 to prioritize posts from accounts users interact with the most, not just the most recent post. Then in 2020, Instagram introduced Reels due to the rise in the popularity of video content. Today, Reels are an essential factor in the algorithm, with some arguing that the platform favors Reels over static posts.

The Instagram Algorithm’s Main Ranking Factors

That brings us to today. As mentioned, Instagram’s algorithm wants to show users content that it thinks they would be interested in. How does it determine what users want to see? While some of this is kept secret, there are a few things that we do know. We know that three important factors for its algorithm are recency, relationship, and relevance. 

Recency considers the time that posts go up. Generally, Instagram wants to push newly posted and fresh content to the top of a user’s feed. Relationship refers to the amount of interaction between the user and the content creator. The Instagram algorithm aims to promote content from creators that the user has engaged with in the past. It even goes further by weighing each engagement differently. For example, a save will weigh more than a like. And a share will be more important than a comment to the platform. Finally, relevance considers the user’s interests and preferences. It figures this out based on the types of content a user has engaged with in the past and the industries of the accounts they follow.

Other Important Factors

There are several other things that Instagram considers for its algorithm. Some of these include the time spent on viewing a post, the location of the post, and of course, the number of likes, comments, shares, and saves it has. How often a user opens the app is also a factor. So if they don’t go on Instagram very often, they will only see the absolute most relevant posts. For businesses, this means you could get drowned out by posts from a user’s family and friends. Another factor is how many accounts a user follows. Logically, this makes sense – the more accounts someone follows, the more competition there is a for a spot in their feed. By understanding these factors, you can create your Instagram strategy to align it with the algorithm.

How to Get the Instagram Algorithm to Work in Your Favor

With all this knowledge of how Instagram’s algorithm works, how can you use it to benefit your account? If you want to grow your account or increase your engagement, make sure you do these things.

One of the best ways to ensure that your content reaches your audience is to simply stay active. With Instagram’s constant updates, it’s essential to use the latest features and engagement strategies. When new features roll out, don’t wait to try them out. Instagram rewards accounts that hop on to its newest features early.

It’s also crucial to focus on quality content. Poor-quality posts with blurry images or grammar mistakes in the caption could result in poor engagement. Then, because it sees that people don’t like to engage with your posts, it will stop showing them to as many people. Make sure your content addresses topics that your followers care about and when appropriate, don’t forget to include a call-to-action within your captions. 

Finally, it’s essential to have patience when working with Instagram’s algorithm. Significant changes in your growth or engagement probably won’t happen overnight. But through consistently producing quality content, regularly engaging with your audience, and staying updated on additional changes, you can improve your chances of reaching your goals.

Get Help With Instagram From 98 Buck Social

In today’s ever-evolving social media landscape, it’s crucial to understand each platform’s algorithm if you want to optimize your account. And with over 2 billion active monthly users, Instagram is one of the most important social media platforms out there. If you want to get ahead, focus on recency, relationship, and relevance, staying active, and quality content. With a strategic approach and a bit of patience, businesses can amplify their brand awareness as well as increase engagement and reach – and ultimately achieve their goals on Instagram. If you struggle with what to post on Instagram or getting into a regular schedule of posts, 98 Buck Social would love to help you. Our services ensure that you have a social media presence that puts your company in front of the right people.